PRIMER Electrolyte Charged Seltzers

The industries first variety pack with both alcoholic and non-alcoholic options

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Security Type
Alcohol, Retail, Food & Bev, Community & Lifestyle
Min Investment
Milwaukee, WI
Expected Close Date
April 30, 2023
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

📈 Hard seltzer segment has transformed the beer industry and still growing
💪 Leadership team from White Claw & Pabst Blue Ribbon
📢 PRIMER announcement featured in Forbes
⚡Dynamic route-to-market plan with secured wholesalers, DTC and E-comm.
🍻78% of US non-alcoholic drink buyers also purchased alcoholic beer, wine and spirits.
Progressive omni-category portfolio bridging alc. and non-alc. opportunities.

Management Team / Advisory Board Bios

Anthony Spina Co-FounderA highly creative and collaborative leader with a strong track record of building lifestyle and culture brands. Formerly, senior brand manager at White Claw and Pabst Brewing Company., Matt Sievers Co-FounderPrior leadership roles leading Pabst Blue Ribbon field and culture marketing as well as bar and restaurant ownership groups.
Amount Raised : $295,750
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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