PRIMER Electrolyte Charged Seltzers

The industries first variety pack with both alcoholic and non-alcoholic options

Print
Claim My Business
Form C
View on Wefunder
Security Type
CAFES
Categories
Alcohol, Retail, Food & Bev, Community & Lifestyle
Min Investment
$250
Location
Milwaukee, WI
Expected Close Date
April 30, 2023
Target Raise
$50.00K-$1.07M
No. Investors
58
Security Price
$1
Website
drinkprimerseltzers.com
Number of Employees
2
Cash
$43,000
Revenue
$0
Short Term Debt
$107,230
Cost of Goods
$0
Long Term Debt
$175,000
Net Income
$-202,660

Company Description

📈 Hard seltzer segment has transformed the beer industry and still growing
💪 Leadership team from White Claw & Pabst Blue Ribbon
📢 PRIMER announcement featured in Forbes
⚡Dynamic route-to-market plan with secured wholesalers, DTC and E-comm.
🍻78% of US non-alcoholic drink buyers also purchased alcoholic beer, wine and spirits.
Progressive omni-category portfolio bridging alc. and non-alc. opportunities.

Management Team / Advisory Board Bios

Anthony Spina Co-FounderA highly creative and collaborative leader with a strong track record of building lifestyle and culture brands. Formerly, senior brand manager at White Claw and Pabst Brewing Company., Matt Sievers Co-FounderPrior leadership roles leading Pabst Blue Ribbon field and culture marketing as well as bar and restaurant ownership groups.
Amount Raised : $295,750
Reveal the Score by Voting
＿
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
ⓘ
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
ⓘ
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
ⓘ
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
ⓘ
The value of the company compared to similar companies raising money from investors.
Valuation

Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

Research Reports

No reports have been submitted

Become a Reporter
Read Our Research Disclaimer

0 Comments

Post Comment