Pit Liquor

Strong + Completely Sustainable Deodorant Powered by Overproof Whiskey and Vodka

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Security Type
Preferred Stock
Retail, Manufacturing, Sustainability, Beauty & Personal Care, Community & Lifestyle
Min Investment
Fort Collins, CO
Expected Close Date
April 30, 2023
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

$1.2mm Revenue LY; 50% YOY Growth
Q4 77% YOY Growth
Category Growth 14+%
38,000+ Email Subscribers
Recently passed 1 million site visits
60,000 customers
1500 5-Star Reviews
Sustainable Model

Management Team / Advisory Board Bios

Erica L Feucht CEOWon TrueSpace award for Endurance among large cohort of CEOs. Erica led the company to recognition like BBB Spark Award and 2021 CCTW award while attaining strong growth YOY. Maintained supply chain stability thru 2020. Raised $535K on WeFunder., Jason Feucht Head of InnovationFormulated Pit Liquor, the most differentiated, effective, natural deodorant. Jason led the IT department at Automation X. Maintained financial and sales software and developed multi-million dollar integrations with multinational corporations., Henry Mouton COOSpearheaded operations, HR, and finance at Motherlove Herbal Company during exciting time of growth. Both PL & ML received CCTW awards during Henry’s tenure.
Scaled Rio Grande Mexican Restaurant from a single location to 8, across multiple states., Carter Nance CMOAward-winning marketing leader who led the launch of Coke Zero and brand turnarounds at Domino's Pizza and Wells Fargo. Advisor and Investor in multiple CPG and Spirits companies. Recent exit as a strategic advisor to a Cannabis startup., Shena Lee Creative DirectorE-commerce, branding, and merchandising wizard. Employee #2 at DTC TomboyX, helping them grow from 1M to 20M revenue in 4 years. At Pit Liquor played a key role in orchestrating the most successful day, week, and month of sales in company history., Melanie Allen Director, Social MediaMelanie has a long history as a successful blogger and understands the inner workings of social media intricately. She brings polish, zest, and finesse to our social media work while taking a full-stack approach to making our presence known., Neil Riddell Brand Development & CEO @ Noun VenturesAs an EVP at CP+B (Ad Age’s “Agency of the Decade”) and CEO at Noun, Neil has spearheaded the creation of many successful brands including Angel’s Envy Bourbon, Papa’s Pilar Rum, Treaty Oak Whiskey, TomboyX, and Protein Puck., Mason Pereira Brand Development @ Noun VenturesMason is an experienced brand builder
with deep e-commerce knowledge. Throughout his career, he has helped shape brands in the CPG and D2C space including TomboyX, Protein Puck, and Pop! Gourmet., David Berry Media Advisor and COO @ DB DynamoDavid Berry founded his agency in 2016, after leading digital strategy including MetLife, Dunkin’
Donuts and Nissan. Under his leadership,
his partners have been featured in AdAge, Good Morning America, and The Today Show., Michaelangelo Moran Advisor and Co-Founder @ GoJekMichaelangelo co-founded GO-JEK, an app with over 190M downloads and the first Indonesian decacorn company. Additionally, he co-founded 4 other startups in Tech, Fashion, and Design. He was the lead investor in our first Wefunder raise., Bud Michael Advisor and Managing Partner @ TrueSpaceBud has 43 years of experience at
industry-leading product companies
including Intel, Tandem, Sequent Computers, and KANA Software. Bud has been CEO at five tech and data services companies, steering the growth and eventual sale of three of them.
Amount Raised : $147,002
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Management Team
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Security Description

Preferred securities are a type of investment that generally offers some sort of preferred treatment through a dividend or preferred treatment in a liquidation.

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