Attn: Grace

Attn: Grace

Disrupting the $25B personal care market for women 40+

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Security Type
Crowd SAFE
Min Investment
Offering Date
April 11, 2022
Expected Close Date
November 29, 2022
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Management Team / Advisory Board Bios

Alexandra Fennell
Alex is a passionate advocate for women’s health and an expert in ownable differentiation, having practiced patent law for many years. She is thrilled to now apply that experience to a mission and vision she cares so deeply about.

Mia Abbruzzese
Mia is a two-time entrepreneur and CoFounder of Attn: Grace. A successful owner/operator of an e-commerce business, she sold her 1st company while caring for her aging mother, inspiring her to raise the bar and redefine personal care for older women.

Leila Fernandes Brier
Head of Brand and Culture
Leila has a storied career helping brands tap into cultural truths to find a meaningful place in the world. As Head of Brand & Culture at Attn: Grace, she translates the brand’s vision and values into marketing strategies that deliver.

Mia Farnham
Operations and Finance
Mia F. met Attn: Grace while working at Precursor Ventures. With a background in management consulting, specializing in M&A Healthcare & Consumer Products, she was excited by the opportunity to evolve a category ripe for disruption.

Emma Kahn
Customer Experience and Internal Operations
Emma is our CX Lead & Dir. of Internal Operations. Her comprehensive training at Wayfair before joining Attn: Grace uniquely qualifies her to manage both the frontlines & behind-the-scenes, providing insights & analysis that fuel growth.

Lynda Kelly
Established non-wovens expert &
SVP at Suominen Corp.

Dr. Barbara Frank
Medical Advisor
Harvard-affiliated OB/GYN and star of our new “So Glad You Asked” Series

Dr. Jeannine Miranne
Medical Advisor
Harvard-affiliated Urogynecologist and author of our ‘Incontinence 101 content in our Resource Library.
Amount Raised : $51,050
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Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

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