Tequila Ciudad

Tequila Ciudad

Premium spirit label offering Blanco, Reposado, and Añejo styles of tequila

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Security Type
Crowd Note
Categories
Other
Min Investment
$100
Location
South Jordan, UT
Offering Date
January 29, 2019
Expected Close Date
March 29, 2019
Target Raise
$25.00K
Deal Notes

Discount: 20%

Conversion Provisions: In connection with equity financing of at least $1,000,000, the Company has the option to convert the Crowd Note into non-voting preferred units (Conversion Units) at a price based on the lower of (A) a 20% discount to the price per unit paid for Preferred Units by investors in the Qualified Equity Financing or (B) the price per unit based on a $5 million valuation cap. Please refer to the Crowd Note for a complete description of the terms of the Crowd Note, including the conversion provisions.

Company Description

Premium spirit label offering Blanco, Reposado, and Añejo styles of tequila

Key Deal Facts

Sold through Total Wine & More, which operates 193 superstores across 23 U.S. statesi
Founded by industry veterans who previously launched the award-winningii tequila brand VIDA
Has sold more than 2,400 cases
Nearly $400,000 in sales since launching in 2017

Use of Proceeds

General Marketing: 0% - 11%

Tastings/Samplings: 40% - 32.7%

Inventory: 60% - 56.1%

Management Team / Advisory Board Bios

John Barlow - Co-Founder and Owner
In addition to Jack Henry Spirits, John also co-founded and co-owns VIDA Tequila USA. He has more than 15 years of experience in the wine and spirits market. John has extensive sales and distribution background, spanning multiple industries including wine and spirits, software, and manufacturing. John was also successful in developing a large sales channel in the RV industry for an upstart hitch manufacturing company.

Lisa Barlow - Co-Founder and Owner
In addition to Jack Henry Spirits, Lisa is the owner of multiple companies including VIDA Tequila USA, Luxe Marketing, and Rouge Beauty. She has more than 15 years of experience in the wine and spirits market. Lisa has also run global HR departments for multiple tech companies. For Tequila Ciudad, she oversees all processes for experiential marketing campaigns across a wide variety of platforms.

Deal Notes

Discount: 20%

Conversion Provisions: In connection with equity financing of at least $1,000,000, the Company has the option to convert the Crowd Note into non-voting preferred units (Conversion Units) at a price based on the lower of (A) a 20% discount to the price per unit paid for Preferred Units by investors in the Qualified Equity Financing or (B) the price per unit based on a $5 million valuation cap. Please refer to the Crowd Note for a complete description of the terms of the Crowd Note, including the conversion provisions.

Amount Raised : $38,641
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Valuation

Security Description

A Crowd Note modifies the typical convertible note so that the crowd does not automatically convert to equity shareholders on the next financing and remain off the issuer’s capitalization table, but the crowd will still participate in any exit as if they had converted to equity. If there is no future financing, the holders of the Crowd Note still have upside, but could miss out significantly.

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