Modern Picnic

Stylish, insulated lunchboxes for women

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Form C
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Security Type
Crowd SAFE
Min Investment
$150
Location
NEW YORK, NY
Offering Date
April 27, 2022
Expected Close Date
October 18, 2022
Target Raise
$25.00K-$1.07M
No. Investors
51
Security Price
$1
Website
modernpicnic.com
Number of Employees
2
Cash
$95,229
Revenue
$1,459,574
Short Term Debt
$244,165
Cost of Goods
$646,636
Long Term Debt
$900,000
Net Income
$-744,982

Company Description

We are a community-driven brand creating multi-purpose products that have become not just an accessory in women's closets, but an essential. We provide women with a chic, functional and sustainable alternative to the traditional lunchbox we all know (and hate).

Perks

Reserve
$500
Receive
30% one-time discount

Reserve
$1,000
Receive
Your own 20% investor discount code for your friends & family
Modern Picnic Hat
Investor Updates
All prior

Reserve
$5,000
Receive
Free Modern Picnic product of your choice
All prior

Reserve
$10,000
Receive
1-1 30 min call with Ali / Founder
Modern Picnic merch package (sweatshirt, hat, swell bottle)
Early access to new product releases
All prior
Limited (50 left of 50)

Reserve
$25,000
Receive
Your choice of any 3 Modern Picnic products
Invitations to special events
All prior

Reserve
$50,000
Receive
Dinner with founder + team in NYC
All prior
Limited (10 left of 10)

Reserve
$100,000
Receive
In-person catered rooftop event in NYC for 25 people hosted by MP
All prior
Limited (5 left of 5)

Key Deal Facts

Doubled and tripled revenue each year since launch to almost $3M in revenue
As seen in: Vogue, Harper’s Bazaar, Oprah, The New York Times + more
Wholesale expansion to Saks Fifth Avenue in 2022
Tripled business during COVID-19 and the societal shift to work from home
Strong YTD repeat customer rate: 19%
Strategic brand partnerships: American Express, S'well + more
Impressive advisor / investor board

Management Team / Advisory Board Bios

Ali Kaminetsky
Founder

Amber Carlson
Operations/Community Manager

Caeley Perrine
Social Media Associate

Patrick McCarthy
CFO
Amount Raised : $59,600
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The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
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The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
ⓘ
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
ⓘ
The value of the company compared to similar companies raising money from investors.
Valuation

Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

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