Pasmosa Inc.

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Security Type
Common Stock
Food & Bev
Min Investment
Offering Date
May 10, 2022
Expected Close Date
September 07, 2022
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Pasmosa is a premium Spanish sangria containing high-quality Tempranillo, Grenache, and Airén varietals, fresh Mediterranean fruits, natural sugar, and a 12% alcohol content. Our goal is to replace the “house-made” sangrias in bars and restaurants, traditionally made from stale wine, inexpensive fruit, and occasional rum or tequila, with our premium, imported, ready-to-pour sangria. We also aspire to have our authentic sangria go head-to-head against the few competitor brands currently available in grocery and liquor stores across the country, changing the landscape of the sangria market. Pasmosa is already available in 750ml bottles, 3 Liter bag-in-box, and 5 Liter bag-in-box - each in three different varieties: Red, Rosé, and White. Additionally, we have just finished the design and prototyping of our RTD (Ready-To-Drink) 250ml aluminum cans to compete in the new beverage market segment which includes single-serving wines, seltzers, and other “lifestyle” beverages. With Pasmosa, every glass is a celebration!


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$250+ Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$250+ Investment
$500+ Invest $500+ and receive an Investor keychain and 20% off 2 cases of Pasmosa!

$1,000+ Investment
$1,000+ Invest $1000+ and receive 3% bonus shares, an Investor hat and keychain, 20% off 6 cases of Pasmosa!

$5,000+ Investment
$5,000+ invest $5000+ and receive 5% bonus shares, Investor hat and keychain, and 20% Off up to 6 cases of Pasmosa!

$15,000+ Investment
$15,000+ Invest $15,000+ and receive 10% bonus shares, an Investor hat and keychain, and 25% Off up 12 cases of Pasmosa!

$25,000+ Investment
$25,000+ Invest $25,000+ and receive 15% bonus shares, an Investor hat and keychain and 30% Off up to 24 cases of Pasmosa for one year!

$50,000+ Investment
$50,000+ Invest $50,000+ and receive 20% bonus shares, an Investor hat and keychain, and 30% Off Pasmosa for life!

Management Team / Advisory Board Bios

Mike Ginley

Vice President of National Distribution / Brand Partnerships

Mike is a beverage industry expert with an extensive marketing and sales background that includes brand management positions with Tetley Tea, Kraft General Foods and Campbell Soup, Jose Cuervo, Finlandia Vodka and Sauza Tequila.   
Mike was named one of the country’s most prominent marketers by Adweek and one of the Best and Brightest in Marketing by Reveries Magazine. Mike is a highly rated speaker at the top industry conferences such as WSWA, Nightclub & Bar, VIBE, Tales Of The Cocktail and Tasting Panel.    
As Vice President of On-Premise Sales for Allied Domecq, Mike led a 60-person national sales team that was recognized as the “Industry’s Best On-premise” sales team. In 2005, Mike founded Next Level Marketing and built it into one of the industry’s leading activation agencies with over 2,000 employees throughout the U.S.
In 2018, Mike founded First Choice Brands to provide more a comprehensive level of strategic brand building services to select clients on a longer-term basis. 

Tom Johnson

Chief Marketing Officer

For the past 22 years, Tom has been running companies in numerous and various capacities. His leadership, versatility, and experience in manufacturing, marketing, finance, and operations have played a vital role in his ability to build strong and successful companies.
As COO/CFO/Partner of Southport Marketing, Tom is responsible for running and managing Southport’s day-to-day finances and operations.
In 2012, his finance and operational skills guided Southport Marketing to winning the prestigious B2B CFO Awards in the small business category. The U.S. Chamber of Commerce awarded Southport as one of only twenty-five companies in the entire U.S. to be recognized for all areas of financial and operational expertise including; keeping Southport debt-free, profitable, and well-positioned to consistently perform for its clients. Under Tom's leadership, Southport has grown from 3 partners to 16 full-time staff.
Prior to Southport Marketing, Tom served nine years at General Motors R Works Marketing Agency as the Regional Business Manager, overseeing the budgets and operations of nine auto brands. Adding to his responsibilities, Tom also headed up the sweepstakes department in which he managed all large-scale sweepstakes promotions in the western region. One of his biggest promotional achievements was overseeing one of the largest sweepstakes giveaways in GM history. Under his guidance, GM partnered with three Major League Baseball teams to give away 39 GM vehicles in one season.
Tom currently spends approximately 5 hours per week working for Pasmosa and 40+ hours per week with his other business.

Brian Spock

Vice President / Operations Manager

Brian Spock is the Broker/Owner of a real estate sales, management, leasing, and consulting firm in the Temecula Valley. Over the past 20 years, he has worked on and consulted with businesses of varying sizes on all aspects of real estate from land development to warehousing and headquarters offices. Brian’s focus on business and management has allowed him to integrate a strong cost-benefit approach to the real estate aspect of a company’s current financials and future planning.
 Brian has a Bachelor of Science degree from California State University San Marcos with an emphasis in Technology Management. He currently sits on the board of directors for the local Boys and Girls Club, as well as holds an Officer position in various charitable organizations within the community. He has taught classes on leadership, time management, and various aspects of real estate. He enjoys being a positive role model and making a difference in the community.
Brian currently works approximately 20 hours per week with Pasmosa and approximately 30 hours per week with his other businesses.

Jeff Lang

Regional Sales Manager

In January of 2010, Jeff launched Fireball Whisky for Sazerac, on the West Coast. This was a third expansion market for the brand with San Diego as the starting point for the West. He approached the market with a grassroots campaign connected directly to consumers and built relationships with on-premise accounts. Heavy focus was on bartenders and servers, building a driver for brand awareness and sales, coupled with consistent promotions at key accounts. 
After the first year of exponential growth in San Diego, Jeff expanded the market to Los Angeles and Orange County. By the end of 2013, Fireball case sales reached 300k for the Southern California market.
In 2014 Jeff took the position with Deep Eddy Vodka as the Western Regional Marketing Manager. This would be his second new brand launch in an expansion territory. Initially, the focus was on product sales into both on-prem and off-prem accounts for product placement. Jeff worked in tandem with the Market Managers to get these placements building the brand base.
Jeff would then go on to find, book, and execute an array of promotional events. These including on/off-prem sampling, local event promotions with up to 1k in attendance and larger food, music and spirit festivals with up to 10k in attendance. On average, over 250 events would be carried out per year throughout Seattle, San Francisco, Las Vegas, Los Angeles and San Diego.

Aaron Wedeking


Aaron Wedeking is the driving force behind an automotive aftermarket brand founded in a garage and grown to over $20 million in annual sales. Through a combination of grassroots marketing and aligning the product with the correct brand ambassadors, PRP Seats has grown into the largest aftermarket suspension seat company in the off-road industry and is now recognized among enthusiasts around the world. 
In the early stages of his career, he attended San Diego State University and graduated with a degree in accounting. He went on to work at RSM McGladrey and became a Certified Public Accountant, gaining experience in finance, accounting and business acquisitions which he has used to help grow, acquire and sell businesses.
In 2007 Aaron sold PRP Seats, and after the global financial crisis, he negotiated to re-acquire it in 2010. Through continued organic growth and the acquisition of three smaller companies, he eventually grew PRP Seats to over 100 employees and $20 million in sales. Aaron sold the company again in 2018.
Aaron is excited about the challenge of growing a new brand!
Amount Raised : $531,826
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Security Description

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