Personalized styling subscription box that generated over $500,000 in sales in 2021

View on Microventures
Security Type
Convertible Note
Min Investment
Bradenton, FL
Expected Close Date
November 07, 2022
Amount Raised
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

When’s the last time you bought something online? It likely wasn’t too long ago, as online shopping has become a normal means to purchase anything we want. In the U.S. alone, approximately 80% of the total population shop online.i From necessities to even cars, online shopping has forever changed the way we procure goods and services. However, U.S. e-commerce represents only a fraction of the total commerce market (approximately 16% compared to brick and mortar in Q4 2021), meaning online shopping has room to grow.ii COVID-19 has accelerated this growth, as the pandemic pushed U.S. customers to spend more and shop more frequently online.iii Shopping trends, specifically within fashion, are also expected to change as we begin to return to the office. For example, office attire is shifting more towards personally relevant, relaxed, and versatile clothing that allows individuals to reclaim their visual identity that may have been masked by stiff and buttoned-up clothing pre-pandemic.ivShop Jackie (“Jackie”) provides premium, personal, and curated fashion subscription styling boxes to its clients. Jackie’s subscription box takes a unique approach to this common business model by pairing a personal stylist with each client, which is designed to build trust and take a personal approach to service curation. Jackie’s deep focus on each customer and commitment to make each client feel valued has enabled it to grow its top line considerably over the last two years, as it is able to retain customers year-over-year. For instance, Jackie’s customer retention rate has remained over 50% each year from 2019 to 2021. By putting the customer at the forefront of its business, Jackie believes it can keep retention rate high and its churn rate low, translating into a strong business with a sticky product that is built to scale.Its focus on the customer has resulted in record revenue each year since inception. From 2020 to 2021, its top line has nearly doubled, reaching over half of a million dollars for the year. Jackie estimates 2022 will be another record year in terms of revenue. In the first four months of the year, it has reported over $183,000 of revenue, due in part to average order values exceeding $300, which outpaces the full year of 2021 by 11%. Initially focused on female clientele, Jackie aims to expand its subscription boxes to include products for men and children.

Key Deal Facts

Revenue reached $518,750 in 2021, which nearly doubled from 2020, Approximately 4,000 subscription boxes have been ordered since 2020, In 2021, average order value was reported as $279, which has been exceeded each month from January through April 2022, Jackie’s tailored, fashion subscription boxes feature clothing and accessories from top brands including Brochu Walker, Spanx, Cleobella, and much more

Security Description

A convertible security is a security that can be converted into another security, typically equity in the next round of financing.

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