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Security Type
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Preferred Stock
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Min Investment
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$1,000
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Offering Date
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June 25, 2022
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Expected Close Date
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October 01, 2022
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Target Raise
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$25.00K-$5.00M
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Security Price
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$0.20
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Valuation
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$10,000,000
- Number of Employees
- 6
- Cash
- $2,728,163
- Revenue
- $525,067
- Short Term Debt
- $731,531
- Cost of Goods
- $535,928
- Long Term Debt
- $731,531
- Net Income
- $-3,887,773
Company Description
What is HALO?HALO is a premium hydration products company focused on the next generation of healthy hydration. In June 2021, we launched our “HALO On-The-Go”, a hydration powder filled with electrolytes, minerals, and vitamins and 10x less sugar than the leading brand! What's the problem?Consumers have been on a war against sugar and have therefore become more interested in 'reading the label' to see what products are really composed of. COVID has accelerated the public interest in 'health-conscious' food and beverages which is where we come in.HALO's solutionGiven the tailwinds detailed above, HALO has curated a beverage with health being of paramount importance. HALO has combined a high concentration of vitamins, minerals and electrolytes with a pinch of sugar to enable the body to optimize hydration whilst also boosting immunity. On the logistics side, the powdered delivery mechanism makes storage and shipping significantly easier, and we believe this is the future of the category.TractionAfter we created the product, HALO was chosen to be stocked at Walmart. HALO is now across approximately 1,400 Walmart stores in 49 states, seeing great rotation, and we believe we are likely to do more than $1M in our first full year of business. We are now pitching Target, Walgreens, Vitamin Shoppe and CVS.
Perks
Early Bird Bonus: Investors who confirm their investment by Friday, July 1st at 11:59PM ET will receive a complimentary bump up to the next level of perks (Must qualify for a perk tier to receive the boost. First 3 levels only are able to bump up).
Tier 1: $1,500-$2,499 – 6 month supply of HALO (Value: $210)
Tier 2: $2,500-$4,999 – 1 year supply of HALO, 2 HALO reusable bottles and exclusive HALO investor virtual workout class with Don Saladino (Value: $540)
Tier 3: $5,000-$9,999 – 2 year supply of HALO (Value: $840)
Tier 4: $10,000-$24,999 – 2 Tickets to Pitbull Concert, 1 year supply of HALO and 3 HALO reusable bottles (Value: $930)
Tier 5: $25,000K-$49,999 – 2 Tickets to Pitbull Concert with VIP Backstage Meet & Greet, 3 month supply of HALO and 3 HALO reusable bottles (Value: $1,165)
Tier 6: $50,000 - $99,999 – 2 x 30-min private virtual training sessions with Don Saladino, 6 month supply of HALO and 3 reusable bottles (Value: $1,270)
Tier 7: $100,000-$249,999 - 2 Tickets to a Grand Slam sporting event, 6 month supply of HALO and 6 HALO reusable bottles (Value: $1,330)
Tier 8: $250,000+ - 2 60min Tennis lesson with Patrick Mouratoglou, 1 year supply of HALO and 12 reusable bottles (Value: $3,660)
It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.
Please note that due to share price calculations, some final investment amounts may be rounded down to the nearest whole share - these will still qualify for the designated perk tier. Additionally, investors must complete the online process and receive an initial email confirmation by the deadline stated above in order to be eligible for perks.
Key Deal Facts
After launching powder products in June 2021, HALO made it's industry presence at Walmart, launching in approximately 1,400 Walmart stores in 49 states
Based on initial traction at Walmart, company estimates year 1 HALO revenue at $1M
Notable investors and ambassadors include 3x Grand Slam Champion Sir Andy Murray, Patrick Mouratoglou (Serena Williams' coach for 10 years), and international soccer player Emerson Palmieri
HALO products are already available in the US, the UK, and the EU
Founder & CEO, Anshuman Vohra, is a serial entrepreneur with a successful exit of his prior company (some of the same team members are involved in Halo), chairman, Rob Soni, is a distinguished venture capitalist with a track record of early investments and successful exits
Management Team / Advisory Board Bios
Sarah Soni
Executive VP
Jamie Whiteford
VP of Sales and Head of Investor Relations
Carla O'Brien
CMO
Anne Chatain
Digital Operations Director
Felix Zelgert
Global Head of Operations and Logistics
Tea Li
Marketing Manager