Industry:
General

Security Type:
Convertible
A convertible security is a security that can be converted into another security. Convertible securities may be convertible bonds or preferred stocks that pay regular interest and can be converted into shares of common stock (sometimes conditioned on the stock price appreciating to a predetermined level).

Debt and Equity Opportunity

Date Filed:
December 20, 2018

Date Expires:
February 19, 2019

Valuation Cap:
$8M

Platform:
StartEngine

Use of Proceeds

Intermediary Fee: 6%

Attorney Fees: 50% - 1%

Accountant Fees: 10% - 1%

Marketing: 34% - 15%

Future Wages: 0% - 18%

Working Capital: 0% - 58%

Management

Aike Müller - Co-founder / CEO (2014 - Present)
Aike Müller is founding father of the Keezel. He is a network security expert specialized in cybersecurity whose career in information management and IT security began as an M&A IT expert at PwC. He went on to co-found a government-contract consulting firm specializing in automated assurance. Aike developed Keezel as a solution to security issues he encountered while working at client locations and on the go. In his spare time he hacks solutions for his smart home. Aike has been acting President, Chief Executive Officer and Director of Keezel from April 2017 - Present.

Friso Schmid - Co-founder (2014 - Present)
Friso Schmid is co-founder and the business strategist of Keezel. He started his career as an IT consultant at Capgemini. He went on to join a government-contract consulting firm where he met and worked with Aike. Friso has worked for over 10 years in IT, startups and online marketing. From 2013 - 2015 Friso helped co-found online job site Jobsy. Most recently, Friso and Aike rejoined in 2013 to work on the early version of Keezel. Friso has been acting Chief Financial Officer, Treasurer, Secretary and Director of Keezel from April 2017 - Present.

Deal Structure

Notes convert upon a Qualified Equity Financing ($8,000,000+), a Change of Control or an IPO

20% discount*

Maturity Date: 2nd anniversary after issuance

5% yearly interest

Deal Perks

• $500+ Receive a $50 voucher for eu.keezel.co or keezel.co (current and future products)
• $1000+ Receive a $100 voucher for eu.keezel.co or keezel.co (current and future products)
• $2500+ Free Keezel Lifelong device plus premium service (retails for $599)
• $5000+ Dinner with founders In LA or Amsterdam + all $2.500 lvl perks (flight & stay not included)
• $10000+ Quarterly investor updates + all $5.000 lvl perks
• $25000+ Factory tour in China + $10.000 lvl perks (flight not included)

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