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Security Type
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Common Stock
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Categories
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Food & Bev
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Min Investment
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$250
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Offering Date
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July 06, 2022
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Expected Close Date
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September 21, 2022
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Target Raise
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$10.00K-$1.07M
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No. Investors
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162
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Security Price
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$1.25
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Valuation
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$5,630,000
- Number of Employees
- 22
- Cash
- $20,948
- Revenue
- $715,584
- Short Term Debt
- $40,610
- Cost of Goods
- $515,440
- Long Term Debt
- $135,643
- Net Income
- $-13,689
Company Description
Kettlebread Deli Restaurant is a uniquely-styled premium fast-casual sandwich shop that believes it is ripe for expansion and franchising as an iconic national brand. Our mission is to ride the wave of the growing fast-casual dining market while introducing our suspiciously awesome and all-natural specialty sandwiches, house-made soups and chowders, and chef-inspired salads to people across Southern New England and eventually coast to coast.
Perks
StartEngine OWNERS Exclusive Click here to learn more
$250+ Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
Friends and Family Early Birds
Invest within the first 10 days and receive additional 20% bonus shares.
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days
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$250+ Investment
$250 | Bronze Kettle Investor
$25 Kettlebread Gift Card + Access to special discount codes and promotions.
$500+ Investment
$500 | Silver Kettle Investor
5% bonus shares + $75 Kettlebread Gift Card + "Suspiciously Awesome" sports T + special discount codes and promotions.
$1,000+ Investment
$1,000 | Gold Kettle Investor
7% bonus shares + $100 Kettlebread Gift Card + "Suspiciously Awesome" hoodie + Access to special discount codes and promotions.
$2,500+ Investment
$2,500 | Platinum Kettle Investor
10% bonus shares + $150 Kettlebread Gift Card + "Suspiciously Awesome" limited edition track jacket + Access to special discount codes and promotions.
$5,000+ Investment
$5,000 | Diamond Kettle Investor
12% bonus shares + $150 Kettlebread Gift Card + "Suspiciously Awesome" limited edition track jacket + One year (non transferable) 25% discount (up to $1,000 net) + Access to special discount codes and promotions.
$10,000+ Investment
$10,000 | Black Kettle Investor
15% bonus shares + $150 Kettlebread Gift Card + "Suspiciously Awesome" limited edition track jacket + One year (non transferable) 50% discount (up to $1,000 net) + Access to special discount codes and promotions.
Key Deal Facts
Kettlebread was designed with franchising and scalability in mind - The Kettlebread system of operations is highly scalable, and its processes are highly transferable. These are two of the most important characteristics of a successful franchise system, which is Kettlebread’s “North Star” and most ambitious short-term objective.
Limited service fast-casual dining is growing - Kettlebread Deli falls squarely in the fast-casual industry market segment, and Allied Market Research estimates the fast-casual restaurant market was valued at $125.6 billion in 2019 and is expected to reach $209.1 billion by 2027, registering a compound annual growth rate (CAGR) of 10.6% from 2021 to 2027. The burger/sandwich segment led in terms of fast-casual restaurant market share in 2019 and is expected to retain its dominance throughout the forecast period.*
Solving the retention problem in a high turn over business - The management team and founders of Kettlebread know that the success of any fast-casual restaurant is as beholden to the quality of its people and employee satisfaction as product quality. Kettlebread’s strategy is to offer higher value through superior products at higher price points. In doing so, Kettlebread can offer its employees a very competitive wage while providing “career caliber” benefits that make high turnover a thing of the past.