Mezcal Brings People Together, Stories Make Us Friends

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Security Type
Common Stock
Food & Bev
Min Investment
Offering Date
July 07, 2022
Expected Close Date
December 30, 2022
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

We preserve and distribute small-batch traditional mezcal by creating a platform to bring numerous small, family producers together under one brand. Since launching in the US in late 2018, Cuentacuentos, which has a portfolio of over two dozen revolving expressions, has placements in some of the nation’s finest retailers, restaurants, and bars.


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$300+ Investment
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$500+ Investment
$500+ Set of 2 copitas (Investor's Edition)

$1,000+ Investment
$1,000+ One bottle of Special Investor’s Batch Mezcal and set of two copitas (investors’ “agaves of mezcal” edition)

$5,000+ Investment
$5,000+ 5% Bonus Shares + two Bottles of Special Investor’s Batch Mezcal and set of four copitas (investors’ “agaves of mezcal” edition)

$25,000+ Investment
$25,000+ 5% Bonus Shares + $500 travel credit and two nights stay at a hotel with a tour of the distillery + Annual Strategy call with Board of Directors + one six-bottle case of your choice of any of our mezcal expressions and one set of four copitas

$50,000+ Investment
$50,000+ 5% Bonus Shares + $1000 travel credit and 2 nights stay at a hotel with a tour of the distillery + Quarterly Strategy call with Board of Directors + Two six-bottle Casesof your choices of any of our mezcal expressions and two sets of four copitas

Management Team / Advisory Board Bios

Alan Lara

Gerente de Operaciónes

Oaxaca-born Jacob Alan Lara Ruiz studied Business Administration at the Universidad Anáhuac Oaxaca from 2015 to 2020. While a student, he belonged to the "IMEF Universitario" (Instituto Mexicano de Ejecutivos de Finanzas) in the position of director of social responsibility. He has broad experience in the mezcal industry, from agave purchasing to product production and sales. Alan began working in 2017 as an administrative assistant for a well-know white-label mezcal producer, then in 2019 he worked as a sales agent for another brand of mezcal. He has been with Cuentacuentos since 2020.

Carlos Mendez

Director de Operaciónes

Carlos Méndez Blas grew up in Santiago Matatlán, Oaxaca, the "World Capital of Mezcal". He is one of the fourth generation of a family of master mezcaleros. At the age of eight he started helping his father to produce mezcal on the family palenque.
In 2011, following the untilmely death of his father, he took direction of the family mezcal business, later launching his mezcal packaging plant, offering production and packaging services to his clients, as well as establishing agave plantations in many different regions of Oaxaca.
In 2018, he built his second distillery and in 2019, he built one more distillery. He has recently ventured into the rum industry, working again with small producers and selling under the TSO'OK brand.
He is currently the director of the company Productores del Buen Agave SA de CV and of MFM Productores SAPI de CV mezcal company, focused on the production of maguey (agave), mezcal production, packaging, and export.
Carlos works on a contract basis for Cuentacuentos approximately 4 hours per week.

Steven Adelkoff, Esquire

Director, Consultant, and Legal Counsel

For over three decades, Steven Adelkoff has worked in all aspects of the structured finance, alternative investment, off shore private wealth, securities and capital markets industries. He has lead teams negotiating domestic and international transactions involving real estate, commodities, power generation, renewable energy, commodity exploration, structured finance, investment management platforms, and investment funds representing a range of strategies. His diverse skill set allows Mr. Adelkoff to meld legal, regulatory, compliance, tax and accounting aspects of transactions to achieve world-class results.   

After spending the first 20 years of his career (first as an associate and then equity partner) for the global law firm K&L Gates, Mr. Adelkoff helped run diverse businesses from Shariah compliant hedge funds to an international developer of power projects. Today, he acts as the Chief Compliance and Legal Officer for Fairwinds International Bank, LLC (located in Puerto Rico), manages all investment activities for a family office and is an active private equity investor.  

Mr. Adelkoff earned his Juris Doctorate from the University of Pittsburgh School of Law (where he graduated Magna Cum Laude), his Master of Business Administration degree from Cornell University – The Johnson School of Management, and his Bachelor of Arts degree from Rutgers University. A Chartered Alternative Investment Analyst, Mr. Adelkoff also holds the Series 7, Series 63 and Series 24 broker dealer licenses. He is also a certified anti-money laundering specialist. His favorite activity is teaching graduate students at Rutgers University and Point Park University, where his academic interests lie in international business ethics, behavioral economics, social entrepreneurship, and decision analysis.
Steven works on a contract basis for Cuentacuentos approximately 4 hours per week.

Sandra Luquin

México Counsel

Sandra is the CEO and Founder of CASA LEGACIA, both a Tequila and mezcal brand, and a consultancy providing end to end service for people creating new Tequila and mezcal Brands. A Mexican business woman who is passionate about authentic Mexican spirits, food, beverages and culture, she is a Maestra Tequilera (Master of Tequila).
Sandra has more than 20 years’ experience in business operations across a number of countries. She founded and ran two businesses from the Netherlands: Mexican Cooking and Taco Gallery. These companies brought authentic Mexican cuisine and beverage events to the Dutch, French, Belgium, UK and Irish markets. Events included tequila tasting, food pairing, cooking workshops and vibrant Mexican parties.
Sandra studied law in Mexico, where she practices today. Sandra works on a contract basis for Cuentacuentos approximately 4 hours per week.

Blanca Esther Salvador Martínez

México Counsel

Dra. Blanca Esther Salvador Martinéz was born in Oaxaca, August 25th, 1968. Her studies include law at the Universidad Autónoma "Benito Juárez" de Oaxaca, and Universidad Nacional Autónoma de México (PDH Law). She studied English at San Francisco State University, International Law at the Academy of International Court of Justice. La Haya, Holanda.
Professionally, she is expert in international comerce law, specificaly with respect to TLCAN (NAFTA), antidumping and subsides, and she has worked under the Ministery of Economy. Other areas of specialty include exportations and domestic comerce (Oaxaca State Goverment); foreign investment, mezcal exportation, international contracts, intellectual property; and academic development and research.
Dra. Salvador is the founder of Institute of Institute of International Research and Studies, Civil Asociation ( which studies human rights, women's rights, gender equity, and publishes on research and cultural activities.
She has been a Professor of university of international commerce, law and marketing at UNAM, Anáhuac University, ITAM, and anothers universities in México.
Dra. Salvador is the author of several articles and books, including, "El ABC del Negocio de Mezcal" (The ABCs of the Mezcal Business). Blanca works on a contract basis for Cuentacuentos approximately 8 hours per week.

Ansley Coale


In 1981-1982, working with Hubert Germain-Robin, scion to Jules Robin Cognac, Ansley Coale co-founded Alambic, Inc, the first craft distillery since Prohibition stopped all alcohol production- This company is famous for producing Germain-Robin Brandy, served at the White House as a favorite of President Ronald Reagan. In this business, Mr. Coale raised the necessary startup money, managed construction, managed the business operations, and all distribution, sales, marketing, and publicity until 1995, when they added a second salesperson. 

In 2002, working with Jorg Rupf of St. George Spirits, Ansley helped create the vodka brand Hangar One, and, a year later, founded the marketing company Craft Distillers. At Craft, Mr. Coale developed an innovative model of marketing that stressed the details of production and the people making the product, using the story of production to replace the traditional “push” method of sales, focusing on the trade itself as the route to the consumer.

In 2004, working with Destileria Los Danzantes of Oaxaca, Ansley brought mezcal to the USA at a time when the category was scarcely known. In 2009, he created the brand Mezcalero, the first mezcal to focus on single-batch production and on wild agaves, and in 2010 took on Mezcal Alipus, which now has twice placed No. 2 on lists of brands preferred by bartenders. 

In 2010, Mr. Coale used the proceeds from his sale of Hangar One in 2010 to establish the niche brands Low Gap Whiskey, Henry Russell Gin, and Vodka DSP CA-162. 

Mr. Coale earned his Bachelor of Arts in Classics and History at the College of Wooster in 1966, his Master of Arts in Ancient Greek and Roman History at the University of Michigan in 1968, and his PhD in the same field of study 1971, also at the University of Michigan. From 1971-1975, Mr. Coale lectured in Classics as an Assistant Professor at UC Berkeley. Mr. Coale has vast experience and good industry relationships in Oaxaca, having walked five times from Oaxaca to Juquila. He is working now on a project to stabilize a rapidly gentrifying neighborhood in Toledo, OH.
Ansley works on a contract basis for Cuentacuentos approximately 8 hours per week.

Christopher Stevens


Christopher Stevens has decades of experience in alcohol sales, having worked his way up the ranks from his early days at the Rainbow Lodge in Houston, TX where he managed day-to-day operations for one of Houston’s elite restaurants from 2003- 2006. From there, he went to Hawaii to work for Young’s Market, at the time the fourth largest liquor distributor in the US. At Young’s in Hawaii, Mr. Stevens managed a team of five sales representatives to grow the fine wines category, tripling sales by his two year anniversary.

In 2008, Mr. Stevens began work at Craft Distillers as a Regional Sales Manager. At Craft he moved from a six-state territory to a twelve-state territory, and is now the Director of Sales for all of the US. At Craft, Chris has developed working relationships with nearly all of the main US distributors including Republic National Distribution Company, Breakthru Beverage, Southern Glazer's Wine and Spirits, Johnson Brothers, Major Brands, Tenzing, Favorite Brands, Standard Beverage, Quench, Vin Sauvage, A. Bommarito, and Pinnacle.

Mr. Stevens is responsible for beverage programming (brand positioning, pricing, placement, and logistics) of approximately 75 SKUs through their distribution chain of 14 national distributors. Mr. Stevens’ relationships, developed over decades, are the key to his success in this industry. 

Mr. Stevens earned his Bachelor of Science (cum laude) in Psychology at the University of Houston. Chris works on a contract basis for Cuentacuentos approximately 16 hours per week.
Amount Raised : $216,911
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