Heavenly Hawaiian

Hawaii's Best Coffee is Heavenly

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Security Type
Common Stock
Min Investment
Offering Date
March 16, 2023
Expected Close Date
April 30, 2023
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Heavenly Hawaiian is one of the highest-rated coffee destinations in one of the most renowned coffee-growing regions in the world — Kona, Hawaii. Our award-winning 100% Kona coffee, farm-fresh products, and guest services create the ultimate farm-to-cup experience. We attract thousands of guests from all over the world to our top-rated tours, workshops, and tastings. Since 2017, we have achieved significant year-over-year increases in revenue, and believe that we are poised for a tremendous growth potential.

Key Deal Facts

High Traffic: We welcomed more than 23,000 guests in both 2021 and 2022.

Significant Growth: With our multiple revenue stream model, we have achieved year-over-year revenue growth since 2017, even throughout the pandemic. From 2017 through 2022, we achieved a Compound Annual Growth Rate (CAGR) of 28.6%.

Track Record: We are well-established with 17 years in business and we are led by an intergenerational team that combines industry leaders, seasoned managers, and passionate young innovators.

Management Team / Advisory Board Bios

, Dave & Trudy BatemanFounderDave founded Heavenly Hawaiian with his wife, Trudy, after retiring from a successful career as an Air Force Colonel, Law partner, and Asst. Attorney General of Washington Dept of Natural Resources. Dave immediately immersed himself in the Kona Coffee community by becoming a CLE Program Developer for Hawaii Agriculture and Labor and continues to be an active board member of the Hawaii Coffee Association and the Kona Coffee Council. Dave’s extensive professional experience and passion for specialty coffee has laid the foundation for Heavenly Hawaiian’s continuous growth and success. 
Bill MyersCEOBill brings 35 years of organizational leadership experience to Heavenly Hawaiian. In his previous career, Bill led a series of national advocacy organizations based in Washington D.C and then joined Heavenly Hawaiian as the General Manager in 2017. Bill architected Heavenly Hawaiian’s successful transition from a wholesale model to a retail, agritourism destination. Bill is a prominent member in the Kona Coffee community and serves on the Board of Directors for Destination Kona Coast, a West Hawaii tourism bureau.

Matthew GoldstonCFOMatthew joined the Heavenly Hawaiian team in 2022 and has been a key contributor to our rapid, financial growth and business pivots. He brings 28 years of experience in accounting in professional services, real estate, manufacturing, distribution, technology, and private equity. Matthew is a trusted decision maker for both short- and long-term financial strategy. Matthew also has his own private family Kona Coffee farm, so he brings a niche perspective on the Kona Coffee industry. 
Alex HollisDirector of Customer Engagement Alex brings a breadth of knowledge to Heavenly Hawaiian with 11 years of experience in the Food and Beverage industry, with four of those years dedicated to coffee. She holds numerous certifications with the Specialty Coffee Association and is our resident Q grader. Alex also specializes in customer relationship management and manages our subscriber base. Alex graduated from James Madison University with a BA in International Relations with a Focus in Latin America, and has Associates degrees in Culinary Arts and Business Administration. 
Samantha WilsonDirector of MarketingSamantha comes from a dynamic, professional background with seven years of combined experience in Social Media Marketing, Art & Music Event Marketing, Finance Technology Sales, Software Sales and Customer Success. She leads organizational structure and brand audits and manages a team responsible for marketing initiatives, product development, facility aesthetics, and content creation. Samantha graduated from Baylor University with a BBA in Marketing and is a Certified Integrative Nutrition Health Coach. 
Brett StrawnDirector of Business Strategy After traveling to Hawaii for several years, Brett decided to parlay his passions for Hawaii and data analysis into an integral role at Heavenly Hawaiian. With 20 years of professional experience in Logistics, Software Development, and Data Analysis, Brett has transformed Heavenly Hawaiian’s business model using data-driven strategies. Brett is a lead creator and trusted decision maker for financial growth strategies and product development. Brett is also an award-winning musician from Dallas, TX.
Jim JohnsonDirector of Customer ExperienceJim was the Director of Operations for high-end hospitality groups in Southern California for over 15 years and is an expert in luxury customer service. After being recruited to Heavenly Hawaiian, Jim quickly became an integral part of directing daily operations as well as long-term vision planning and strategizing. Jim brings extensive experience in hotel operations management with specialties in sales, marketing, revenue management, project management, trend forecasting, and customer service training. 
Helen BurnettDirector of Farmstay Helen has been the catalyst behind Heavenly Hawaiian’s flagship Farmstay program, evolving and expanding it since participating in the inaugural class of 2018. Helen is the head Farmstay recruiter and brings substantial talent to the farm each year filling key guest experience and field team roles. Helen has six years of combined experience in Customer Success and the Food and Beverage Industry. 
Doug McKannaDirectorDoug brings substantial marketing and coffee farming experience to Heavenly Hawaiian and is a key contributor to our growth. Doug worked for Nestle for 20 years and held key roles as Director of Foodservice Marketing, Director of New product development, and Director of Gourmet Coffee Business Operations. He has been developing Kona Coffee farms for 20 years and produces award winning varietals, such as his Geisha Champagne coffee which won 1st Place in the 2021 Kona Coffee Cupping Competition and 1st place in the 2022 Hawaii Coffee Association Cupping Compeition. Doug is also a part owner of Waiki’i Ranch Olive company.
Amount Raised : $617,597
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