Normal Finance has yet to produce an app and requires much more funding to meet it's goals. The $107,000 current goal will go towards getting their idea off the ground, but they have stated that they require over $200,000 just to solidify the banking partner program. In addition, Normal will need to market the app to a huge audience, and they haven't set any money aside for marketing and sales. They will undoubtedly require further funding rounds. I also don't like that the entire Board and Executive Team is made up of solely the founder, Joshua Blew, and that he retains 100% of the voting power. This funding round also provides equity to investors at an arbitrary valuation as decided by Joshua Blew. Although this company was founded to reduce crypto trading fees, their revenue will be produced by taking 20% of interest earned on invested funds and through a 75% split of 1.25% Interchange Fee for debit card transactions. They aim to serve 15% of the addressable market to produce $592 million in revenue in 2030, which is, in my opinion, incredibly unrealistic due to strong and established competition and lack of customer base.