In-store shopper behavior data for brands. Maximize missed sales opportunities.

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Security Type
Crowd SAFE
Min Investment
Offering Date
July 07, 2022
Expected Close Date
February 03, 2023
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Mediar built a software platform that connects to existing security video cameras inside the stores and harvests anonymous shopper behavior data in real-time.

Key Deal Facts

Brands spend $1T promoting products instore. Inefficient: $100B opportunity
Top-tier global brands as our first customers
Raised more than $4.5M from top-tier VCs and industry leaders
Serial entrepreneurial team with deep expertise in SaaS/Retail/AI
Network effect business that has just achieved it's tipping point

Management Team / Advisory Board Bios

Andrea Betti-Berutto
Interim CTO
Technologist, entrepreneur with +25 years of experience in Wireless RF and IOT, strategic initiatives, company re-organization, M&A. Partner and CTO at GigCapital, Previously Fellow at IDT, Co-Founder/CTO of GigOptix and iTerra, Fujitsu, ESA.

Ronaldo Palermo
Chief Revenue Officer
Executive with +20 years of experience in management and sales in the retail industry. Previously held multiple senior executive positions at Santander Bank. Focus on market expansion, and product evangelization.

Cristiano Paranhos
Director Customer Success and Insights
People-centric entrepreneur. 12 years of experience managing global projects of behavior understanding & retail analytics. FDC and Babson College executive education.

Fred Thuard
Director of Sales
22 years serial enterpreneur & senior executive in the mobile, market intelligence and analytics space. AppAnnie -, Kochava, Tapad-Experian. Insead and Sorbonne University with full German, English & French proficiency.

Avanish Sahai
Advisor & investor - ex SVP Google & board member Hubspot

Stephanie Hannon
Advisor - CPO Waze

Steve Ciesinski
Advisor and investor - ex SRI and Faculty Member Stanford

Claudio Gouveia
Advisor - Ex SVP Carrefour and board Raizen
Amount Raised : $26,700
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Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

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