Perks
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$250+ Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
Friends and Family Early Birds
Invest within the first 72 hours and receive 15% bonus shares.
2
days
18
hours
36
mins
8
secs
$500+ Investment
$500+ Receive 5% bonus shares.
$1,500+ Investment
$1,500+ Receive 10% bonus shares.
$3,000+ Investment
$3,000+ Receive 15% bonus shares.
Key Deal Facts
SwitchBin’s interactive kiosk automates the process of trading in and upgrading a customer’s phone, and its tech can be applied across multiple retail verticals including all connected devices, laptops, set top boxes, prescription delivery, and other categories where AI powered imaging and electronic validation can assist in a sale.
The wireless industry is worth about $331.3 billion in the U.S. alone. More than 270 million Americans were identified as smartphone users in 2020, over 80% of the country’s total population.
The SwitchBin team is spearheaded by an experienced group of tech and retail executives who come from senior positions with major wireless carriers, national retailers, and global supply chain & reverse logistics organizations.
Management Team / Advisory Board Bios
Bob Kilinski
CEO and Board Director
Entrepreneurial retail focused business executive with broad experience in marketing, merchandising, strategy, new business development, sales, 3rd party marketplaces, services, extended warranties, and startups. Energized by advising and mentoring.
Disciplined, energetic, and driven - 14 time Ironman finisher, multiple time Boston Marathon qualifier and finisher, two time Ironman 70.3 Championship qualifier.
U.S. Army veteran.
Tracy Transmeier
CFO
Tracy Transmeier has 30 years’ experience in corporate strategy, business and product development, operations, and finance. Having conceived and launched products and services that generated $100s of millions, Tracy is a builder of new businesses, products, and partner relationships. Early in her career, Tracy worked as a CPA and consultant at KPMG. After KPMG, she expanded her areas of expertise in corporate strategy, business and product development, partnership development, marketing, and operations. Tracy has worked in companies of all sizes, from Fortune 100 to pre-revenue start-ups, including launching her own management consulting firm. She has held leadership roles at Balance Innovations, Hyla Mobile, Embarq, Sprint, and KPMG. Tracy has a BS-Accounting from the University of Kansas and an MBA from Baker University. Tracy serves as the chief operating officer (COO) at Solar Tree Capital, LLC approximately 40 hours a week and works as the CFO for Switchbin approximately 5 hours per week.
Michelle Breashears
Board Director/Founder
Michelle Breashears began her wireless industry career after college, and hasn’t left yet. Her experiences range from launching a startup to managing a product line with $4B in revenue. Beginning at Sprint (now T-Mobile), she facilitated development for several MVNOs and focused on development activities to ensure their success in the marketplace.
Over the past 12 years, she has focused on advancing the mobile device circular economy through the development and management of some of the most successful trade-in programs in North America. Starting at eRecyclingCorps in 2010 (which became Hyla Mobile and was recently acquired by Assurant), she developed processes and strategies which have enabled consistent growth in the trade-in space year over year.
She continues to focus on opportunities that maximize the value for the consumer and provider while maintaining strong stewardship of our environment.