Make your home the destination

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Security Type
Common Stock
Consumer Goods & Products
Min Investment
Oakland, CA
Expected Close Date
October 17, 2022
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

We’re on a mission to bring immersive lighting indoors. We believe our products and technology will become the future of home lighting and multi-sensory experiences. In the last year and a half, we’ve sold and shipped $300k of our first product, Fluora.


StartEngine OWNERS Exclusive Click here to learn more

$294+ Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

Fluora Family Bonus
Invest within the first 72 hours and receive 7% bonus shares





$1,000+ Investment
$1,000+ | Fluora Growers Club I
$75 off the purchase of a Fluora

Name on website

$2,500+ Investment
$2,500+ | Fluora Growers Club II
$150 off the purchase of any fluora

$5,000+ Investment
$5,000+ | Fluora Growers Club III
Free Fluora Mini + Stand (Shipping Winter 2022)

$10,000+ Investment
$10,000+ | Fluora Growers Club - Silver
2 Free Fluora Mini’s or 1 free Fluora + Stand(s) (Shipping Winter 2022)

10% off all Fluora products for 2 years

$25,000+ Investment
$25k+ | Fluora Growers Club - Gold
4 Free Fluora Mini’s or 2 free Fluora + Stand(s) (Shipping Winter 2022)

10% off all fluora products for 2 years

+2% bonus shares

Meet the Fluora Founders

$50,000+ Investment
$50k+ | Fluora Growers Club - Platinum
15% off all fluora products for 2 years

+4% bonus shares

Name on Website

Meet the Fluora Founders

Curate an animation to go in the Fluora app for all users to be able to use

Name on Website

Management Team / Advisory Board Bios

Gene Gisin

Lead Mechanical Engineer

ex- Tonal, Teague, Scaled Composites

Sumedh Bhattacharya

Full Stack Engineer - Contractor

ex - Microsoft, UC Berkeley
20 hours/week

Pierre Michael

Senior Electrical Engineer - Contractor

ex- Apple, iRobot
5 hours/week

Gerri Witthuhn

Designer & 3D Artist - Contractor

Website & Art:

Project based hours

Ben Einstein


President & COO: Ten Percent Happier
Founder & General Partner:

Mark Sires


Director of Mechanical Engineering: Universal Audio

Brock Allen


Deep Learning & Embedded Software Engineer, Amazon Lab 126

Cate Hall


COO Alvea
J.D. Yale Law School
Amount Raised : $40,877
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.

Security Description

Common stock is a security that represents ownership in a corporation.

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