Heywell

Heywell

Sparkling adaptogenic waters modernizing the functional beverage category

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Form C
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Security Type
Crowd SAFE
Min Investment
$200
Location
HINSDALE, IL
Offering Date
July 28, 2022
Expected Close Date
January 31, 2023
Target Raise
$25.00K-$1.24M
No. Investors
1
Security Price
$1
Website
livinghewell.com
Number of Employees
2
Cash
$145,695
Revenue
$374,262
Short Term Debt
$76,729
Cost of Goods
$370,328
Long Term Debt
$972,300
Net Income
$-245,589

Company Description

There is growing aspiration to be well, but people are stretched thin and modern life brings a lot of stress, especially since COVID. "95% of Gen Z report stress; that percentage was 77% last year — an 18 percentage point shift." (Lending Tree).

Perks

Reserve
$500
Receive
One FREE 12pk case of heywell
Premium swag bag

Reserve
$1,500
Receive
FREE 3 month supply of heywell
Premium swag bag

Reserve
$2,500
Receive
FREE 6 month supply of heywell
VIP merchandise box

Reserve
$5,000
Receive
FREE 6 month supply of heywell, VIP merchandise box
Meeting with co-founders

Reserve
$10,000
Receive
FREE one year supply of heywell
VIP swag bag
Invite to heywell’s annual investor meeting
Limited (20 left of 20)

Key Deal Facts

$48B+ market opportunity in fast growing functional beverage
Tripled growth from 2020–2021 and on track for $1M in sales in 2022
Growing list of retailers including Foxtrot, Erewhon & Central Market
2022 NEXTY Finalist for Best New Beverage of the Year
Building community of obsessed consumers and 4.9 star Amazon review rating
Certified women-owned with founders backgrounds in CPG/beverage

Management Team / Advisory Board Bios

Ashley Selman
Founder

Britt Dougherty
Founder
Amount Raised : $200
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Business Traction
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Management Team
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Valuation

Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

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