The Future of Pet Care

Claim My Business
Security Type
Common Stock
Communication & Media
Min Investment
Woodland Hills, CA
Expected Close Date
October 27, 2022
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

We believe Paway is changing the way we care for our pets. Through a community-based app for dog owners and professionals alike, brought to you by the creators and veterans of Wag, Paway goes beyond dog walking. From finding the perfect groomer and park playdate to matching with your ideal pet sitter and vet, Paway is a go-to destination for complete comprehensive pet care. Steadily growing, Paway is pre-revenue but already has an expansive network of 25,000 users, making it easy to keep your pup’s tail wagging.


StartEngine OWNERS Exclusive Click here to learn more

$100+ Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

Friends and Family Early Birds
Invest within the week and receive a 20% bonus shares.





$100+ Investment
Paw Pals Platinum
Custom Paway Graphic of you and your dog, $100 gift card to purchase Paway Swag & lifetime access to the Paway Puppy Club + 5% bonus shares

$500+ Investment
Paw Pals
Lifetime access to the Paway Puppy Club (early access to new features & perks including partner discounts and specialty badges ) + The item that every investor covets the Paway Hat (redeemable $20 gift card).

$1,000+ Investment
Paw Pals Plus
Lifetime access to the Paway Puppy Club + $30 gift card to purchase Paway Swag

$5,000+ Investment
Paw Pals Gold
Custom Paway Graphic of you and your dog, $50 gift card to purchase Paway Swag & lifetime access to the Paway Puppy Club

$25,000+ Investment
Paw Pals Diamond
Private meeting with CEO, custom Paway Graphic of you and your dog, lifetime access to the Paway Puppy Club + $200 gift card to purchase Paway Swag + 5% bonus shares

Key Deal Facts

Paway boasts a dream team of former Wag executives and growth experts with experience scaling companies to millions of users.

The global pet care market is forecast to reach $358.62 billion by 2027 & the pet category has remained profitable through multiple economic downturns.

Paway has 25,000 registered users and there are an estimated 78 million pet dogs in the United States, which means over 50% of US households are within our target market.

Management Team / Advisory Board Bios

Angel Lacret

Head of Engineering

Software Developer and Product Manager with over 16 years of experience developing web, mobile, cloud, and IoT software applications and systems, actively participating in the decision-making of great software challenges. Passionate about Low code technologies, Cloud-based services, Web3, and connected hardware.
Founder of Cobuild Lab one of the Top 10 Developer's Services Companies in South Florida, and the Miami Software Developers Meetup; Topcoder, Codewars, and Hacker Rank participant and Agile Mentor.
Former instructor of 4Geek's Academy coding Bootcamp in Miami, and Volunteer as Student Mentor in the areas of Scrum, Python, Django, SQL, Postgres, MongoDB, React, Javascript, Git, and HTML technologies.
Extensive experience covers: Logistics and Transportation, Hospitality, Healthcare, Retail, Lifestyle and Productivity Software
Skilled in Software Development, Architecture, and Product Development

Donovan Joyce

Creative Director

Cal Arts alumni, has over 20 years of experience working as a marketing designer, game artist and has worked as a UI/UX designer and Creative Director for Wag!

Priscilla Martinez

Public Relations Manager

After managing events, creative communications, celebrities and press relations for over a decade at the largest independently owned Public Relations firm in the United States, Martinez launched The Brand Agency in 2015. Her experience conceptualizing digital campaigns and brand strategies for corporate clients like Tiffany & Co., GUESS, Restoration Hardware, Nintendo and InStyle prepared her transition into CEO and founder. 
Following the launch of her full-service agency, Martinez quickly started servicing clients like Samsung, Amazon Prime.
Her firms and campaigns have won prestigious awards, including Inc. Best Workplaces, Best Branding and Communications Firm, CES Innovation Award, and Best PR Firm on the West Coast. 
Martinez has taken her knowledge of the ever-changing media landscape and parlayed it into a side editorial career. She frequently contributes her expert industry insight to publications like Entrepreneur, Forbes and AdWeek. She has also been featured in The Wrap, The Hollywood Reporter, and Los Angeles Business Journal. She is an entertainment contributor and commentator for NBC’s Peacock streaming platform. 

Steven Erickson


MBA & Finance Leader focused on tech startup hyper growth strategy and system optimization. Having been focused primarily toward pushing tech from early to late stage development. 

Dan Reitman


Entrepreneurship runs in Dan Reitman’s blood. He’s the owner of Dan’s Dog Walking and Pet Sitting, a full- service multi-million dollar pet care company located in Brooklyn, Queens, Long Island and Connecticut.The 2020 Pet Sitter of the Year also has a unique business portfolio. He launched a tech company called SmartLine, which is a waitlist management platform for restaurants and co-founded ZippyCap, a reusable straw with a built-in twist cap. He’s also the founder of Hope for Hope, a non-profit organization that provides access to food, water, education, and shelter to children around the world.

Rachel Connel


Fede Martin

Senior Software Engineer

Joe Selbo


Rachel Allen

Graphic Design

Jason Hsu

Business Analyst
Amount Raised : $136
Reveal the Score by Voting
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.

Security Description

Common stock is a security that represents ownership in a corporation.

Research Reports

No reports have been submitted

Become a Reporter