Buki

Buki

Luxury clothing made with fiber technology

Print
Security Type
SAFE
Categories
Other
Min Investment
$50
Location
Seattle, WA
Offering Date
February 04, 2019
Expected Close Date
May 30, 2019
Target Raise
$25.00K-$107.00K
Deal Notes

Discount: 20%

Key Deal Facts

Clothing collection crafted with state-of-the-art fiber technology
Collagen Collection named “The Next Big Thing” by Hollywood Reporter
Seattle flagship store delivering a 70% returning customer rate and $350 average order size ($347 to be exact)
Founded/led by designer Joey Rodolfo and marketing executive Stacy Bennett, both with proven track records and 30+ years of experience
Founders have personally invested their own money towards launch
Multi-channel marketer targeting $292B US apparel market

Use of Proceeds

Intermediary Fees: 6%

Attorney Fees: 6% - 1.4%

Retail Expansion: 17% - 18%

Marketing: 23%

Digital/E-Commerce: 17% - 18%

Sales Team Expansion: 17% - 19%

Inventory: 14%

Perks

$50 - $50 Buki Bucks (Gift Card)
$100 - $120 Buki Bucks (Gift Card)
$250 - $300 Buki Bucks (Gift Card)
$500 - $650 Buki Bucks (Gift Card)
$1,000 - Two Buki Hoodies + Two Buki T-Shirts + Two Buki Pants
$2,500 - 15% lifetime discount. Two Buki Hoodies +Two Buki T-
$5,000 - 15% lifetime discount. Invitation to design a Buki product that will be named after you. Plus, Two Buki Hoodies +Two Buki T-Shirts + Two Buki Pants.
$10,000 - 20% lifetime discount. Invitation to design a Buki product that will be named after you, dinner with the Founders, Joey Rodolfo and Stacy Bennett, a Private Design Studio, and a Store Tour that includes selecting 10 items of your choice (transportation not included. Held in Seattle).

Management Team / Advisory Board Bios

Joey Rodolfo - Founder and CEO
A serial entrepreneur, Rodolfo has a proven track record in the apparel business. He led Men's Design for Callaway and Tommy Bahama and founded several very successful apparel brands, including Cutter & Buck, Bench, and Resort II.

Stacy Bennett - Founder and COO
Bennett has 20+ years of Digital/Direct Marketing experience in the technology, retail, & consumer goods industries heading up eCommerce, Email, Website, and Social Media programs for iconic brands such as Amazon.com, Nordstrom, and Clarisonic.

Shiso Bennett-Rodolfo - Vice-Puppy of Corporate Culture
Very actively involved in daily operations, including selecting the softest fabrics for napping.

Sue Dickerson-Smith - Merchandiser
Industry veteran with masterful merchandising skills, ensuring Buki product is merchandised well, pricing is sharp, and logistics are efficient.

Alison Mentzos - Senior Men's Designer
Seasoned design professional with 12+ years experience in men’s and print design. Ensures our Buki Men’s product is best-in-class. Also provides our in-house photography.

Kathleen Vanderspek - Senior Women's Designer
Seasoned design professional with 15+ years experience in women’s and men’s design. Ensures our Buki Women’s product is luxurious, stylish, and supremely comfortable.

Celina Quintana - Marketing Assistant
Supports all of our retail, eCommerce, and marketing efforts and helping to bring our Buki Wardrobe Revolution near you. Also provides art direction at our in-house photo shoots.

Rose Amano - Customer Service Manager
Supports wholesale sales team and their accounts, providing best-in-class service.

Stefanie Bennett - Retail Store Manager
Oversees our Buki Flagship Retail store and bringing our Buki Wardrobe Revolution to life.

Carrie Lazarz - Retail Marketing
Seasoned executive supporting our retail sales and marketing efforts and ensuring every customer has a smooth, unforgettable experience.

Gene Zuckerman - VP Women's Sales
Seasoned sales executive leading our Buki women’s wholesale sales organization. Mr. Zuckerman was so inspired by Buki, he came out of retirement to help share our Wardrobe Revolution with high-end speciality retail boutiques across the country.

Sjoerd Stoffelsma - VP East Coast Men's Sales
Seasoned sales executive leading our East Coast Buki Men’s wholesale sales organization. World-class sales, marketing, and business development professional with an uncanny ability to cultivate great relationships.

Ken Haruta - VP West Coast Men's Sales
Experienced sales executive leading our West Coast Buki Men’s wholesale sales organization. He is leveraging his history of working in better men’s wholesale and is highly skilled in building strong relationships.

Kenny Kranseler - Advisor
Managing Director of Kabuki Strategy and seasoned strategic executive providing guidance on markets, opportunities, and go-to market strategies.

Deal Notes

Discount: 20%

Amount Raised : $50,816
Reveal the Score by Voting
_
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.
Valuation

Security Description

A SAFE is an agreement between you—the investor—and the company in which the company promises to give you a future equity stake based on the amount you invested. It also involves some kind of a triggering event that must take place in order for you to get your future equity stake. Be careful as you may only get equity if a particular event is triggered.

Research Reports

No reports have been submitted

Become a Reporter

0 Comments