Blender Bombs

The world’s 1st superfood smoothie booster. Creating a brand new category!

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Categories
Food & Bev, Consumer Goods & Products, Health & Fitness
Min Investment
$492
Location
Mount Pleasant, SC
Expected Close Date
November 20, 2024
Target Raise
$15.00K-$5.00M
No. Investors
650
Security Price
$13.30
Valuation
$18,746,000
Number of Employees
3
Cash
$779,979
Revenue
$2,461,652
Short Term Debt
$0
Cost of Goods
$1,611,565
Long Term Debt
$229,983
Net Income
$-971,790

Company Description

The Bomb Co makes smoothie easy, delicious and nutritious. Their hero product, the Blender Bomb, is an all-in-one superfood ball that transforms your smoothie into a delicious meal, helping you look, feel, and be your best. The Bomb Co is a health & wellness company that provides a variety of nutrient-dense superfoods and supplements. The Bomb Co has a raving community that has led to nearly $20M in sales. Their products are available direct-to-consumer, on Amazon, and in retailers such as Whole Foods Market nationwide.

Key Deal Facts

💸 $13MM+ in bootstrapped cumulative revenue (Most companies have investors by this point!)
💯 Currently 100% female owned; CEO Helen Hall also founded Hustle Smoothie Bar
👍 64%+ 12-month subscriber retention rate. (Most companies hover around 40%)
📧 82K email subscribers and 100K+ cumulative following on Instagram
🚚 Distributed through Amazon, Whole Foods, Walmart, Thrive Market and dozens of other retailers
⭐️ 4.7 average rating, 56K+ customers, 3MM+ Blender Bombs sold online (that’s a lot of smoothies!)
💰Qualifies for the IRS section 1202 QSBS; so your gains are sheltered up to $10MM
🗞 Media buzz - Forbes, Southern Living, Cooking Light, South Magazine, The Dieline

Management Team / Advisory Board Bios

Helen Hall Founder & Chief Executive OfficerHelen used $300 and turned that into a $3MM business in only TWO years - all with no business or CPG experience, no salespeople, and no funding. Impressive is an understatement. She continues to implement growth strategies with a lean budget., Beau Dickerson Chief Commercial Officer (starting August ‘22)With over 20 years of CPG experience, the past four years Beau has served as VP of US Field Sales, SVP of Commercial Strategy and Ops and SVP of National Sales. He helped take his last CPG company from $0 to $30MM+ in annual revenue in under 4 years., August Vega Chief Strategy Officer (starting August ‘22)August started her CPG career as founder of plant-based dairy alternative, MALK. Within 8 years she grew MALK into a national brand doing over $20MM in revenue, built her own scale manufacturing, and brought in significant investment., Caleb Goding Chief Financial OfficerOver the past 15 years, Mr. Goding has served as CFO and advisor to several privately held companies, high-net-worth families, and partnerships where he was responsible for all strategic financial decision making and reporting., Casey Oksenhorn Director of Manufacturing & DistributionCasey’s ability to problem solve and negotiate has been essential to a 28% reduction in our packaging costs and a 66%% increase in our Amazon revenue over the last year with ZERO ad dollars, all while ensuring distribution runs smoothly., Lauren Turgeon Director of Operations & AdministrationHighly skilled in organization and process implementation, with 10+ years of experience in marketing and business operations, Lauren creates best business practices and workflows, and ensures the brand’s mission is woven into all initiatives., Stewart Parkhurst Corporate Account ExecutiveA challenger saleswoman who has been with BB for 4+ years. With 50+ wholesalers in her portfolio, she’s shooting for over $1MM in non-key account revenue while managing a 10% promo spend with these accounts in 2022., Allie Locklear Marketing CoordinatorAllie's strength is held to the standard of a digital creator. She plans out detailed marketing campaigns, executes digital space aspects, leads new packaging design and sets our ecommerce up for success., Frances Chatneuff Director of Accounting & FinanceFrances graduated with a double major in Accounting & Finance and has 10+ years of experience in the field. She started her career working for a Fortune 200 manufacturer, focusing on standardizing costs, tracking & improving production, etc.
Amount Raised : $904,245
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