Homepro Toolbox

Homepro Toolbox

Tech-enabled small business education

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Security Type
Technology, Financial Services, Building & Construction, Service Businesses
Min Investment
Phoenix, AZ
Expected Close Date
April 30, 2023
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Key Deal Facts

⚑️Grew product suite by 248% since launch in Nov '21. On track to complete this year.
πŸ’° Highly scalable to meet demand in the $537.9B Professional Home Improvement Industry
πŸ’ͺ Founder with +15 years industry experience, taught +25k pros, hired by brands like Angi & Yelp
πŸ“ˆ Innovating service delivery in the $64.4B business consulting industry
πŸš€ Building engaged audience: +8k list, 25% open rate; 5 enterprise collaborations.

Management Team / Advisory Board Bios

Madeleine MacRae CEO | 3x Founder | Chief InnovatorMadeleine brings the polish of a professional speaker, the discipline of a corporate executive, the insight of a highly sought-after business coach, and the passion of an entrepreneur to every endeavor.
+25k pros taught. Previously: Somfy Systems, Rebecca Bratz Lead DesignerAs our Lead Designer, Rebecca is the graphic creator of every digital resource within Homepro Toolbox. Her industry background and corporate and entrepreneurial experiences make her the perfect fit within our team. Previously: Kohler, Marcela Ortiz Lead EditorAs our Lead Editor, Marcela creates videos that educate and inspire. Her work with iconic content creators ignited her creative expression and helped her refine her craft. Previously: Flash Film Media
Amount Raised : $59,300
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.

Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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