Felix Gray

Best-in-class Blue Light glasses. Improving Your Relationship with Technology.

Print
Claim My Business
Form C
View on Wefunder
Security Type
CAFES
Categories
Consumer Goods & Products, Art & Collectibles, Fashion & Accessories, Technology, Healthcare & Medical
Min Investment
$100
Location
New York, NY
Expected Close Date
April 30, 2023
Target Raise
$50.00K-$250.00K
No. Investors
171
Security Price
$1
Website
felixgray.com
Number of Employees
9
Cash
$543,970
Revenue
$5,435,734
Short Term Debt
$1,680,065
Cost of Goods
$1,748,764
Long Term Debt
$1,226,835
Net Income
$-2,190,710

Key Deal Facts

Best-in-class Blue Light glasses that pioneered the market
400k happy customers and counting with an NPS of >70
60% of Americans report symptoms of Digital Eye Strain
Strong D2C Profitable Growth (50% profitability improvement YoY)
Wholesale launched with key retailers like Target, Best Buy, and Nordstroms

Management Team / Advisory Board Bios

David Roger CEOAfter graduating Cornell, David was a Venture for America fellow at Tony Hseih’s Downtown Project where he built financial models. Not coincidentally, his eyes started to kill him. Unable to find a compelling solution, Felix Gray was born., Bobby Shomrony VP of Sales and OperationsAfter graduating from the University of Maryland in 2013, Bobby worked at several startups before joining Felix Gray in 2016. Employee #1 and has built an omnichannel customer experience platform that increases efficiencies across all sales channels., Adrianna Lembo VP of Sales With over a decade of experience at businesses like Theragun and Simple Human, Adrianna has a proven history of helping brands grow through retail. She joined Felix Gray in 2021 and has already brought on major retailers like Best Buy and Target., Michael Rostowsky VP of FinanceMichael received his BBA from the Ross School of Business at the University of Michigan. Prior to FG, he worked on M&A as an investment banking analyst at Solomon Partners. At Felix Gray, he helps to lead our Finance and Operations teams., Michael Walters VP of EngineeringAfter graduating from TCNJ in 2013 Michael began working as a software developer and has worked across multiple industries for 9+ years. Michael began working at Felix Gray over 2 years ago. He is currently the VP of Engineering and leads the development of new features across our E-Commerce store., Samantha Russell
Amount Raised : $684,699
Reveal the Score by Voting
＿
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
ⓘ
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
ⓘ
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
ⓘ
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
ⓘ
The value of the company compared to similar companies raising money from investors.
Valuation

Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

Research Reports

No reports have been submitted

Become a Reporter
Read Our Research Disclaimer

0 Comments

Post Comment