Felix Gray

Best-in-class Blue Light glasses. Improving Your Relationship with Technology.

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Security Type
Consumer Goods & Products, Art & Collectibles, Fashion & Accessories, Technology, Healthcare & Medical
Min Investment
New York, NY
Expected Close Date
April 30, 2023
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Key Deal Facts

Best-in-class Blue Light glasses that pioneered the market
400k happy customers and counting with an NPS of >70
60% of Americans report symptoms of Digital Eye Strain
Strong D2C Profitable Growth (50% profitability improvement YoY)
Wholesale launched with key retailers like Target, Best Buy, and Nordstroms

Management Team / Advisory Board Bios

David Roger CEOAfter graduating Cornell, David was a Venture for America fellow at Tony Hseih’s Downtown Project where he built financial models. Not coincidentally, his eyes started to kill him. Unable to find a compelling solution, Felix Gray was born., Bobby Shomrony VP of Sales and OperationsAfter graduating from the University of Maryland in 2013, Bobby worked at several startups before joining Felix Gray in 2016. Employee #1 and has built an omnichannel customer experience platform that increases efficiencies across all sales channels., Adrianna Lembo VP of Sales With over a decade of experience at businesses like Theragun and Simple Human, Adrianna has a proven history of helping brands grow through retail. She joined Felix Gray in 2021 and has already brought on major retailers like Best Buy and Target., Michael Rostowsky VP of FinanceMichael received his BBA from the Ross School of Business at the University of Michigan. Prior to FG, he worked on M&A as an investment banking analyst at Solomon Partners. At Felix Gray, he helps to lead our Finance and Operations teams., Michael Walters VP of EngineeringAfter graduating from TCNJ in 2013 Michael began working as a software developer and has worked across multiple industries for 9+ years. Michael began working at Felix Gray over 2 years ago. He is currently the VP of Engineering and leads the development of new features across our E-Commerce store., Samantha Russell
Amount Raised : $684,699
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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