Eat The Frog Fitness

World’s First 24/7 Fit Tech Studio - Developed By The World’s Greatest Athlete

Print
Claim My Business
Form C
View on Wefunder
Security Type
CAFES
Categories
Retail, Technology, Healthcare & Medical, Community & Lifestyle, Sports & Fitness
Min Investment
$250
Location
Issaquah, WA
Expected Close Date
April 30, 2023
Target Raise
$50.00K-$250.00K
No. Investors
32
Security Price
$1
Website
eatthefrogfitness.com
Number of Employees
3
Cash
$548,718
Revenue
$1,772,271
Short Term Debt
$1,688,240
Cost of Goods
$177,976
Long Term Debt
$5,265,434
Net Income
$96,130

Key Deal Facts

🥇 Co-Founded by 2008 Olympic Decathlon Gold Medalist & World's Greatest Athlete
💸 Previously raised 2MM (Angel) from Serial Investors, Fortune 500 Exec's, & Sports Icons
💸 Projected Annualized System Wide Revenue of 14MM+ by EOY 2022 (not guaranteed)
💸 6MM Aggregate Gross Franchisor Revenue since inception projected through 2022
🏪 35 Studios across the US & Canada open & operating or soon to open
🤩 Industry leading satisfaction ratings
- 94% Net Promoter Score (NPS)
📊 Minimal membership turnover
- 5% Attrition
- 9+ Month Avg. Member Lifespan
🎉 Featured on Entrepreneur Franchise 500
- Top New Franchise 2021
- Top 500 Ranked 2021

Management Team / Advisory Board Bios

Bryan Clay CBO Eat The Frog Fitness/Co-Founder• 2x Olympic Medalist
- 🥇08’ Beijing Gold
- 🥈04’ Athens Silver
• 3x World Champion
• 3x USA Champion
• Co-Founder @eatthefrogfitness
• Author & Speaker, Joe CULVER CEO Eat The Frog Fitness/Co-Founder• 25+ year Business Veteran/Entrepreneur.
• Founded Several Successful For-profit & Non-profit Companies.
• Seasoned Executive of Fortune 500 companies, Tech Startups, and Fitness Industry Disruptors., Aaron Culver CFO Eat The Frog Fitness20+ years in the fitness industry in executive roles in finance, operations and business development., Mike Lauer COO Eat The Frog FitnessAthlete, educator, and entrepreneur who has a passion for business operations and over 7 years of franchising experience., Pete Vanderveen EVP Business Development Eat The Frog Fitness•Seasoned entrepreneur and 20+ years Senior Executive.
•Launched over 10 companies spanning energy, fitness, real estate, and franchising.
•Operations leadership within fortune 5 company., Shelly Geist VP of Fitness/Coach Training Eat The Frog FitnessMaster trainer, 30+ years of experience as an personal trainer, group instructor, program developer, and department director., Jesse Curry VP of Franchise Development Eat The Frog Fitness40+ years of experience in the fitness/wellness industry for regional and franchise sales and development., Amy Bickler VP of Marketing & Communications Eat The Frog FitnIntegrated anchor locations in all active sales markets with Beauty wholesalers taking the company from $14M to $25M+ in 5 year period.
Amount Raised : $132,050
Reveal the Score by Voting
＿
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
ⓘ
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
ⓘ
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
ⓘ
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
ⓘ
The value of the company compared to similar companies raising money from investors.
Valuation

Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

Research Reports

No reports have been submitted

Become a Reporter
Read Our Research Disclaimer

0 Comments

Post Comment