Eat The Frog Fitness

World’s First 24/7 Fit Tech Studio - Developed By The World’s Greatest Athlete

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Security Type
Retail, Technology, Healthcare & Medical, Community & Lifestyle, Sports & Fitness
Min Investment
Issaquah, WA
Expected Close Date
April 30, 2023
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Key Deal Facts

🥇 Co-Founded by 2008 Olympic Decathlon Gold Medalist & World's Greatest Athlete
💸 Previously raised 2MM (Angel) from Serial Investors, Fortune 500 Exec's, & Sports Icons
💸 Projected Annualized System Wide Revenue of 14MM+ by EOY 2022 (not guaranteed)
💸 6MM Aggregate Gross Franchisor Revenue since inception projected through 2022
🏪 35 Studios across the US & Canada open & operating or soon to open
🤩 Industry leading satisfaction ratings
- 94% Net Promoter Score (NPS)
📊 Minimal membership turnover
- 5% Attrition
- 9+ Month Avg. Member Lifespan
🎉 Featured on Entrepreneur Franchise 500
- Top New Franchise 2021
- Top 500 Ranked 2021

Management Team / Advisory Board Bios

Bryan Clay CBO Eat The Frog Fitness/Co-Founder• 2x Olympic Medalist
- 🥇08’ Beijing Gold
- 🥈04’ Athens Silver
• 3x World Champion
• 3x USA Champion
• Co-Founder @eatthefrogfitness
• Author & Speaker, Joe CULVER CEO Eat The Frog Fitness/Co-Founder• 25+ year Business Veteran/Entrepreneur.
• Founded Several Successful For-profit & Non-profit Companies.
• Seasoned Executive of Fortune 500 companies, Tech Startups, and Fitness Industry Disruptors., Aaron Culver CFO Eat The Frog Fitness20+ years in the fitness industry in executive roles in finance, operations and business development., Mike Lauer COO Eat The Frog FitnessAthlete, educator, and entrepreneur who has a passion for business operations and over 7 years of franchising experience., Pete Vanderveen EVP Business Development Eat The Frog Fitness•Seasoned entrepreneur and 20+ years Senior Executive.
•Launched over 10 companies spanning energy, fitness, real estate, and franchising.
•Operations leadership within fortune 5 company., Shelly Geist VP of Fitness/Coach Training Eat The Frog FitnessMaster trainer, 30+ years of experience as an personal trainer, group instructor, program developer, and department director., Jesse Curry VP of Franchise Development Eat The Frog Fitness40+ years of experience in the fitness/wellness industry for regional and franchise sales and development., Amy Bickler VP of Marketing & Communications Eat The Frog FitnIntegrated anchor locations in all active sales markets with Beauty wholesalers taking the company from $14M to $25M+ in 5 year period.
Amount Raised : $132,050
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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