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Security Type
-
Crowd SAFE
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Min Investment
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$150
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Offering Date
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August 12, 2022
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Expected Close Date
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February 20, 2023
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Target Raise
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$25.00K-$1.24M
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No. Investors
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90
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Security Price
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$1
- Number of Employees
- 0
- Cash
- $92,257
- Revenue
- $206,718
- Short Term Debt
- $103,322
- Cost of Goods
- $166,232
- Long Term Debt
- $423,421
- Net Income
- $-337,660
Company Description
Mr. Bing captures the most exciting elements of modern Chinese food and interprets them into accessible condiments and ingredients for the modern American foodie and everyday cook.
Perks
Reserve
$5,000
Receive
Mr Bing Foods #bingit! fan kit, including a case of Chili Crisp to share with friends, two t-shirts, and two hats.
Limited (25 left of 25)
Reserve
$10,000
Receive
Mr Bing Foods #bingit! fan kit, including a case of Chili Crisp to share with friends, two t-shirts, and two hats.
Sharable coupon codes for a free year's supply of Chili Crisp.
Quarterly investor updates and invitations to semi-annual investor calls.
Limited (25 left of 25)
Key Deal Facts
First clean-label only chili crisp brand to market (founded in 2012)
Made in the USA, common allergen-free, non-GMO and kosher certified
Commercial validation: $250K 2020; $300K 2021; $2.0M 2022 (pro-forma)
Healthy gross margin: 35% consolidated (2022 Q4)
Foodservice ready: shelf-stable for 24 months; no need to refrigerate
Expert and diverse: CPG and startup veterans; a minority-owned business
Diversified model: retail, e-commerce, and foodservice businesses
Management Team / Advisory Board Bios
Brian Goldberg
Chief Growth Officer and Co-founder
Brian fell in love with jianbing in 1998. He qualified for the 2002 Olympics and competes in Masters swimming. He was an investment banker and TV reporter, living in China, Singapore, Taiwan & Hong Kong. He speaks Mandarin Chinese.
Benjamin Duvall
Chief Executive Officer and Co-founder
Ben met Brian in 1998, through a similar love of jianbing. He spent the next 20 years building startups, and raising a Swedish / Thai / American family in China, Hong Kong, Spain, and Argentina. He speaks Mandarin and has an MBA from INSEAD.
Jeff Glidden
Chief Operating Officer
Christiane Paul
Chief Marketing Officer
Rob Fascia
VP Sales Retail
Peter Costner
VP Sales Foodservice
Bryan Hamell
Operations Manager
Stu Klane
Advisor - EVP Sales Apollo Food Group
Art Drogue
Advisor - SVP Sales Americas, Unilever
Mark Avery
Advisor - Managing Director, Supply Chain at FAT Brands
Ian Kelleher
Advisor - Founder, Peeled Snacks