Industry:
General

Security Type:
SAFE
A safe is a Simple Agreement for Future Equity. An investor makes a cash investment in a company, but gets company stock at a later date, in connection with a specific event. A safe is not a debt instrument, but is intended to be an alternative to convertible notes that is beneficial for both companies and investors.

Equity Opportunity

Date Filed:
March 01, 2019

Date Expires:
June 06, 2019

Valuation Cap:
$10M

Platform:
Republic

Use of Proceeds

Intermediary Fee: 6%

Campaign Marketing Expenses: 1%

General Marketing: 71%

General Working Capital: 22%

Management

Philip Shen - Founder/CEO
Larry DeVille - Operations & Administration
Tony Fazinni - Director of Marketing

Deal Structure

Discount: 10%

Deal Perks

• $500 - Public "Thank You" on our social channels
• $1,000 - Public "Thank You" on our social channels, 2 free Therm-A-Sleep Snow Pillows for you or donated to the charity of your choosing
• $2,500 - All of the above bonus perks, 30% off purchase of any mattress size
• $5,000 - Public "Thank You" on social channels, 2 Therm-A-Sleep Snow pillows and a Snuz Mattress of your choice (any size) for you or donated to the charity of your choosing
• $15,000 - Public "Thank you" on social channels, 2 Therm-A-Sleep snow pillows, a Snuz Mattress of your choice (any size) plus a bed frame, box spring, and mattress protector (any size) for you or donated to the charity of your choosing
• $35,000 - Public "Thank You" on social channels, 2 Therm-A-Sleep Snow pillows, a Snuz Mattress of your choice (any size), a bed frame, box spring, and mattress protector (any size) for you or donated to the charity of your choosing, Dinner with the SleepChoices Executive Team (flight, hotel, and dinner for the investor only included)

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Key Deal Facts

• Advancing mattress technology to promote and support a deeper, more restful and restorative sleeping experience
• Snuz mattresses are great for millennials but our target market is the Baby Boomer and Generation X consumers, who have been neglected by other “Mattress-in-a-Box” brands
• Well-positioned in the fast growing $1.7B direct-to-consumer segment of the $16.4B mattress market
• $2M in seed funding from a major global manufacturer; $250K+ in sales to date
• 95% customer satisfaction rate  
• Established sales channels through Amazon and Bed, Bath, and Beyond
• CEO has 30+ years of experience in the mattress industry

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