Management Team / Advisory Board Bios
, Jon BullingerCEO & Board MemberJon is an experienced entrepreneur with a relentless drive for success. He founded Yéyo Tequila from the ground up, utilizing his extensive background in social media to establish a strong online presence for the brand. Today, Yéyo is a beloved cult brand among young consumers, poised for continued growth and increasing brand equity in the years ahead. Jon's professional experience encompasses a five-year tenure as Global Marketing Manager at Intel Corporation, followed by seven years as an e-commerce professional where he successfully sold over $100 million worth of products online. He resides in Los Angeles with his family.
Raymond YuleCFO & Board MemberWith a Master's degree in Electrical Engineering and Computer Science from UC Berkeley, Raymond boasts over 35 years of experience in the computer and aerospace industry, holding positions in research and development, engineering management, and marketing. In addition to his technical expertise, Raymond has a strong background in business and finance, having been a partner in an energy trading company that completed over $400 million in transactions with China. As a successful real estate investor and developer, Raymond now focuses his investments on startups in the sports equipment and beverage industries.
Matt O'BrienHead of Sales & Board MemberMatt is a seasoned industry veteran with over two decades of experience in the beverage business. With a keen eye for success and a passion for building strong relationships, he has established himself as a trusted distributor of non-alcoholic products, wines, spirits, and beer brands in the United States and abroad. Throughout his career, Matt has cultivated a vast network of relationships with national and regional chain retailers, distributors, and other key players in the industry. With his expertise and dedication, he has helped numerous brands grow and succeed, making him a valuable asset to any organization in the beverage industry.
Michael A. PennCompany Secretary & Board MemberMichael Penn is a proficient corporate attorney with over 20 years of experience serving emerging growth companies. As a member of the legal team at Briskin, Cross & Sanford, LLC in Alpharetta, GA, he specializes in corporate, contracts, IP, and transactional law. Throughout his career, Michael has been instrumental in guiding private companies from formation to acquisition, and is proud to be a part of the Koena-Bev and Yéyo team. He holds a J.D. from Delaware Law School and a B.A. from the University of Maryland. In his personal life, Michael is a dedicated family man and avid sports enthusiast who enjoys playing tennis and getting outdoors with his wife and four children.
Sergio CruzMaster DistillerSergio is a Master Distiller and a true visionary in the tequila industry. With a unique blend of scientific precision and creative flair, he crafted the highly acclaimed Yéyo formula and has established himself as one of the top distillers in the field. He seamlessly combines his background in chemistry with his artistic approach to distillation, resulting in a product of exceptional quality. When he's not at the distillery, Sergio is at home in Arandas, Jalisco, Mexico with his loving wife and three children.
KyLynn RicheyHead of DesignKyLynn is a talented designer and artist with a passion for creating visually impactful pieces that bring ideas to life. She draws inspiration from her travels and a love of nature, infusing her work with a unique perspective and creative energy. With over three years of experience working with Yéyo, KyLynn has established herself as a valuable member of the team, bringing her skills and creativity to the table to help drive the brand forward. Based in Southern California, KyLynn continues to push the boundaries of design and creativity in her work.
Edgar Angeles ParedesAdvisorEdgar is a successful entrepreneur, investor, and advisor driven by his passion for business and love of life. He excels in relationship-building and bringing ideas to reality. Over the past decade, he has built a thriving family, business, and team, with experience in Mexican and American markets. Edgar has honed his skills in negotiation and cross-cultural communication. In his leisure time, he travels with his family, exploring new cultures, cuisines, and savoring top-notch tequilas, including Yéyo.