Pashion Footwear

Where Comfort Meets Style

Claim My Business
Security Type
Convertible Note
Consumer Goods & Products
Min Investment
Offering Date
March 30, 2023
Expected Close Date
June 28, 2023
Target Raise
No. Investors
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Pashion Footwear is an innovative company specializing in convertible & customizable footwear, with utility patents in the USA, EU & China. Pashion has products ranging from boots to sandals, as well as a suite of high-margin accessories, generating $8 million in gross revenue since 2019.

Management Team / Advisory Board Bios

Haley PavoneCEO/Founder/President/Board Member Haley Pavone founded Pashion Footwear as a junior in college. In the 6 years since, she has invented and brought to market an innovative new technology and category in the women’s footwear market – fully convertible shoes. Pavone is a patent holder, has raised over $4M in venture funding, appeared on Season 12 of ABC’s Shark Tank, and led Pashion to 450% growth in 2021 in spite of the COVID19 pandemic. Recently named to the Forbes 30 Under 30 list, Pavone is just getting started as Pashion’s mission to empower women through footwear continues to gain incredible traction across the globe., Jessica Lynne Norman COOJessica is a skilled retail operations leader with over 15 years of experience in the consumer goods industry - most recently as the GM at fast-growing swim & athleisure brand, Beach Riot. She previously held various key operations roles at Billabong, Polo Ralph Lauren, and ONE Distribution (parent company of KR3W Denim & SUPRA Footwear) - specializing in sales, planning, buying, merchandising, ecommerce and logistics. She is a specialist in direct-to-consumer businesses and loves to help companies develop strong foundations for scalable, profitable growth. 
Gabriella LiottaBoard MemberLiotta is a highly accomplished brand management senior executive with extensive knowledge in consumer products, and a record of success in revenue growth, business development, brand launches, global expansion, and commercial strategy at Nike, Ralph Lauren, Authentic Brands Group, and Major League Soccer. She is a talented leader influencing and motivating cross-functional teams fueling growth and profitability, and particularly skilled at developing licensing partnerships, building brand equity, and strategic contract negotiation. 
Forrest Lee Fleming Board MemberForrest Fleming has a distinguished career in creating successful disruptive technology companies across a diverse industry portfolio. He specializes in creating, funding, and executing business plans to optimally commercialize world-changing innovation. 
 Mr. Fleming was Founder and CEO for TrueVision Surgical (robotic digital surgery) in Santa Barbara CA from 2006 to 2018. TrueVision was acquired by Alcon/Novartis in December 2018, which included an exclusive IP license to TDS (a new Company spin out-True Digital Surgery) in Goleta CA as part of the transaction to address non-ophthalmology surgical markets.
Amount Raised : $485,815
Reveal the Score by Voting
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.

Security Description

A convertible security is a security that can be converted into another security, typically equity in the next round of financing.

Research Reports

No reports have been submitted

Become a Reporter