Management Team / Advisory Board Bios
Haley PavoneCEO/Founder/President/Board Member Haley Pavone founded Pashion Footwear as a junior in college. In the 6 years since, she has invented and brought to market an innovative new technology and category in the women’s footwear market – fully convertible shoes. Pavone is a patent holder, has raised over $4M in venture funding, appeared on Season 12 of ABC’s Shark Tank, and led Pashion to 450% growth in 2021 in spite of the COVID19 pandemic. Recently named to the Forbes 30 Under 30 list, Pavone is just getting started as Pashion’s mission to empower women through footwear continues to gain incredible traction across the globe., Jessica Lynne Norman COOJessica is a skilled retail operations leader with over 15 years of experience in the consumer goods industry - most recently as the GM at fast-growing swim & athleisure brand, Beach Riot. She previously held various key operations roles at Billabong, Polo Ralph Lauren, and ONE Distribution (parent company of KR3W Denim & SUPRA Footwear) - specializing in sales, planning, buying, merchandising, ecommerce and logistics. She is a specialist in direct-to-consumer businesses and loves to help companies develop strong foundations for scalable, profitable growth.
Gabriella LiottaBoard MemberLiotta is a highly accomplished brand management senior executive with extensive knowledge in consumer products, and a record of success in revenue growth, business development, brand launches, global expansion, and commercial strategy at Nike, Ralph Lauren, Authentic Brands Group, and Major League Soccer. She is a talented leader influencing and motivating cross-functional teams fueling growth and profitability, and particularly skilled at developing licensing partnerships, building brand equity, and strategic contract negotiation.
Forrest Lee Fleming Board MemberForrest Fleming has a distinguished career in creating successful disruptive technology companies across a diverse industry portfolio. He specializes in creating, funding, and executing business plans to optimally commercialize world-changing innovation.
Mr. Fleming was Founder and CEO for TrueVision Surgical (robotic digital surgery) in Santa Barbara CA from 2006 to 2018. TrueVision was acquired by Alcon/Novartis in December 2018, which included an exclusive IP license to TDS (a new Company spin out-True Digital Surgery) in Goleta CA as part of the transaction to address non-ophthalmology surgical markets.