Key Deal Facts
Athelytix has developed an innovative and multifaceted solution for capturing professional level sports analytics. The company’s patented laser technology and proprietary software has numerous athletic industry applications, including training, performance improvement, biomechanics, recruiting, scouting, gamification, fan experiences, and retail.
Analytics are transforming the world of sports and training by providing measurement data across all aspects of athletic performance. At present, the global market for this category is valued at over $2B and is expected to surpass $10B by 2028.* By offering no cost licensed equipment and installs to global sports facilities for a revenue share, Athelytix plans to eliminate the barrier to entry, provide facilities additional incremental revenue, and emerge as a clear competitive differentiator allowing for quick market penetration, and Athelytix with expected ongoing revenue.
Within the emerging market, Athelytix is well-positioned to take advantage of industry trends by making cutting edge analytics available to the masses. Because the technology is adaptable and scalable for a variety of use cases, we are able to deploy our system in a number of settings, ranging from professional sports facilities to personal training for youth athletes via a monthly subscription mobile app.
Management Team / Advisory Board Bios
Stephen D. RosenDirector, Chairman, Chief Executive Officer•30+ years in broadcast and multi-platform technology, production, content creation and content distribution
•Founder of US recognized A/V System Integration Company with major international clients
•Inventor/Patents Granted: PATENT #9,058,375 B2 / PATENT #9,726,479 B2 / PATENT #9,715,506
•Consultant to major international Broadcast and Video clients developing infrastructure, production, streaming and predictive analytics.
•Developer of multiple softwares for desktop and mobile
•K-12 educational philanthropist and educational Foundation co-founder and executive
Stephen also currently serves as CEO for UGC Media Group and OPM-Services, LLC, requiring approximately 5 and 7 hours a week, respectively, while he spends an estimated 37 hours a week working for Athelytix.
Norbert SeufertDirector•25 year advertising executive for international agencies including Grey, Bates USA
•Managed national ad campaigns for Callaway Golf, Rossignol, Airwalk and TaylorMade
•Former owner/manager of baseball/softball training facility in San Diego, CA
Jim ChaseDirector•James (Jim) is the founder and principal of Canosus Ventures, a consulting practice that provides commercialization strategy and go to market guidance to growth stage, hardware-centric technology companies looking to leverage IP into new verticals. Jim has more than two decades of semiconductor industry experience and expertise in mmWave, digital video processing, wireless networking, and memory verticals.
Mike FontanaEngineer / Inventor•Drafted by the California Angles, 1996
•Cal State Long Beach, Full Ride Athletic Scholarship 1993-1994
•Holds Long Beach State record for consecutive wins (17) by a pitcher
•Santa Ana College, California Junior College Player of the Year 1992
•B.S. Engineering Mfg, California State University, Long Beach
•M.B.A Pepperdine University, Entrepreneurship, Larry GoldenthalDirector, Chief Operating Officer, General Counsel•20 years representing Fortune 500 companies in litigation, product liability and regulatory matters.
•Served as VP/General Counsel in the asset management of resort properties, with responsibility for operations, and vendor, lender and client agreements and relationships. Responsible for implementing targeted capital renovation and construction projects.
•Served as legal counsel for a start-up oilfield services company, and consultant to start-ups related to hospitality, asset management, sports technology, entertainment, commercial lending, outdoor outfitters and land acquisitions and sales.
Dan EvansDirector / President of Baseball Operations•General Manager of the Los Angeles Dodgers 2001 - 2004
•Decision maker with 5 Major League Baseball franchises
•Board of Directors SABR Worldwide
•@DanEvans108 was honored by Forbes as among "The Top 100 Sports Business Twitter Accounts”
Jared VasiliauskasDirector•10 years experience in professional baseball representing various entities and companies.
•Experienced sports and business attorney representing clients in business formation, transactions and complex negotiations.
•Former General Counsel of a baseball agency representing professional athletes, and collaborating on transactions and matters with attorneys in a variety of specialties.
Carol GuynesFinancial•Professional Program leader with 30+ years of Financial, IT and process transformation experience
•Hybrid skills - IT Program Management plus Bus Ops, Accounting, MRP (mrp, lrp, crp)
•Financial Accounting, Cost Accounting, Budget and financial planning
•Big 4 origins - deep consulting engagement experience in PMO, Project Management, ERP, methods and tools
Craig PippinDirector of Training Programming•Spanning a 35-year baseball career with lengthy stints with the Kansas City Royals, Pittsburgh Pirates and Cleveland Indians, Craig has been collecting baseball-centric strength and flexibility measurements for the past 23 years.
•Owner of Pitcher’s Edge, Craig’s decades of experience and research of motion efficiency and injury programming has gained him worldwide recognition.
John StallingsSoftware Designer, Developer, IT Engineer•Developer of mobile platforms with over 30 million global users.
•BS Mechanical Engineering, UC San Diego
•AWS Certified Developer
•CTO Wormhole Labs
•Co-Founder and CEO of Mobeezio Inc fast growing professional consulting practice that aids small and large organizations in the development and maintenance of mobile and cloud-based projects.
•Principal Engineer Rocketalk and VP of Technology VivaVision
Eric DavisAdvisory Team•Reds Hall of Fame outfielder Eric Davis officially joined the organization on November 1, 2008 as Special Assistant to the General Manager.
•A two-time National League All-Star, 9 of his 17 seasons with the Reds (1984-91, ‘96) inducted into the club’s Hall of Fame on June 11, 2005.
•Finished Major League career with a .269 batting average, 282 home runs, 934 RBI and 349 stolen bases in 1,626 games with the Reds, Dodgers (1992-93), Tigers (1993, 94), Orioles (1997-98), Cardinals(1999-00) and Giants (2001).
•Eric Davis was a three-time Gold Glove winner, a two-time Silver Slugger recipient and posted 7seasons with 20 homer/20 stolen bases, and the first 30/30 campaign in Reds history (1987). He twice won Comeback Player of the Year honors
Tony CallowayAdvisory Team•Nicknamed the Private Money Godfather
•30+ years of personal, business and real estate financing experience
•CEO of Calloway & Associates, Inc., a financial consulting & marketing company
•Managing Partner of the Private Money Syndicate, a private capital brokerage firm
•Host of the cable television program, "The Mind Your Business Show"
•Business professor, teaching undergraduate & graduate level courses at two colleges
Reginald B. Kelley, SrAdvisory Team•Decades of experience as CEO/COO/Managing Partner in domestic and international companies and firms engaged in precision design / engineering / manufacturing
•Provide value added design, process and engineering capabilities, including in the automotive, military, and various consumer product industries
•Responsible for P&L management, productivity and margin improvement, operational and process restructuring, and all relevant Board decision making