Virtually create outfits. Shop 275+ brands with auto-sizing. Reduce returns 90%.

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Retail, Technology, Fashion & Accessories
Min Investment
Milwaukee, WI
Expected Close Date
April 29, 2022
Target Raise
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Key Deal Facts

Transformative e-commerce platform for $1.2 trillion fashion market.
Huge Problem: Online fashion returns of 40%. $100 Billion lost yearly.
Multi-Patented Solution: The Smart Fitting Room™ on reduces returns by more than 90%.
Key Features: Virtual fitting room and AI sizing technologies.
Virtual Fitting Room: Shoppers mix and match to create outfits & share with friends.
AI Sizing: Customers can select automatic sizing for 100’s of brands and 70,000 items.
Proven Validation: 1000’s of customers with returns below 5% vs. 40% industry average.
Management: 150+ years in technology, fashion retail & marketing. Invested $30M+ in MySureFit.

Management Team / Advisory Board Bios

Christian Ruth Founder & CEOChristian is responsible for strategic vision, culture and execution and has over 25 years of combined entrepreneurial, strategic, operational, financial and investment experience. He has been involved with over $28 billion of shareholder exits., David Cunningham PresidentDavid is responsible for retail experience, marketing and brand partnerships and has over 25 years of fashion retail experience. David held senior executive positions at Ralph Lauren, Chaps, Calvin Klein and Tommy Hilfiger., Erin Mester Director - UXErin Mester is responsible for researching our user experience and has over 20 years of software development and user design experience. Erin founded DreamItAlive and LifeSpeed and worked at Hitachi and the CIA., Ronald Fishbeck CTORon is responsible for all technology development and has over 40 years of software engineering and leadership experience which includes F500 companies. Ron founded SMS, which he grew to $350 million in revenue before selling it to Lockheed., Greg Tanaka Chief A.I. OfficerGreg is responsible for leading artificial intelligence, machine learning and computer vision research and implementation. Greg has more than 25 years of experience with leading software companies including Rambus, Synopsis and S3 Graphics., Chris Kowalski Chief DesignerChris oversees all design and visualization. For 22 years, Chris has delivered design solutions for some of the top companies in the world including Coca-Cola, Verizon, Walmart, FedEx, Ford, Volvo, Home Depot, Canon and PWC., Robert Sheahan CFORobert also serves on the Company’s board of directors. During his 30-year career he has served in various leadership positions in numerous small, medium and F500 companies including SMS, Lockheed, CommerceOne and EDS.
Amount Raised : $42,900
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