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Security Type
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CAFES
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Categories
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Retail, Entertainment, Financial Services, Consumer Goods & Products, Fashion & Accessories, Community & Lifestyle
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Min Investment
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$100
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Location
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San Francisco , CA
Key Deal Facts
💸 Affordable readers starting at $34.00 designed by veteran eyewear expert & former Head of Product at Warby Parker
📈 Projected AOV $51.84 (Upgrades on lenses) and 50% margins Over 300 organic customers with a 10% repeat purchase.
📣 Featured in TechCrunch, Yahoo! Finance, MarketWatch, Modern Professional
💪🏾 Over 20 years of experience in media, sales, & tech including CNN, Conde Nast, & Uber. U of Georgia alum
❣️ Hand-made frames with 100% acetate (plant-based material) & spring hinges for a comfortable fit.
💡 CR39 lenses have the least distortion of any non-glass lens. (Abbe Value of 58. Warby Parker readers measure 30)
💫 All styles are scratch-proof, anti-reflective hydrophobic, oleophobic. Blue light lenses are available on all frames.
Management Team / Advisory Board Bios
Jennifer Farrelly FounderEyewear is cool and so are you. Together, let's cheat on age, small print, and high price points. Why? Because that's what I wanted to do and I know I'm not alone., Lee Zaro Head of ProductOver 25 years experience encompassing eleven brands in the boutique and mass-market eyewear industry.
Reveal the Score by Voting
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Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
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The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
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The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
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The value of the company compared to similar companies raising money from investors.
Valuation
Security Description
A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.
