The protein-packed, premium PB&J made better for you & the planet

Claim My Business
Security Type
Retail, Consumer Goods & Products, Food & Bev, Healthcare & Medical, Sustainability
Min Investment
Colfax, CA
Expected Close Date
April 30, 2023
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Key Deal Facts

✅ Sold in Sprouts, Central Market, and Erewhon
💪 Partnership with UFC Fighter Michael Chandler; 1.7M+ followers across social platforms
💸 $50M Serviceable Obtainable Market; Natural and Conventional Grocery crossover product
🤝 Strategic partnership with KeHe - a top distributor specializing in natural & organic brands
🌎 A portion of our profits are donated to support farmers in their transition to regenerative agriculture
📈 Driving sales with top Food/Bev broker, NDSM - grew Muscle Milk, Marie Callenders, Clif Bar, etc
🥜 Made in-house - Kram controls production costs and schedules

Management Team / Advisory Board Bios

Ruth Moretton CEOCo-Founder. Certified Holistic Nutritionist AFPA. Certified Functional Nutrition Counselor CFNC - Functional Nutrition Alliance. Risk Management background. Lifelong athlete., Austin Fortier COOCo-Founder. 10 years experience in the food industry. Trained at a Michelin Star restaurant. Studied nutrition at Sonoma State. Young entrepreneur.
Amount Raised : $132,860
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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