Cusa Tea and Coffee

🔥 The world’s first botanically extracted instant coffee and tea

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Security Type
Convertible Note
Retail, Consumer Goods & Products, Food & Bev
Min Investment
Boulder, CO
Expected Close Date
April 30, 2023
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Key Deal Facts

📈 $2.2M revenue run-rate with 567% DTC growth
☕️ Over 10M cups sold to 80k customers and counting
💵 Superb CPG metrics: $55 average order value & $290 annual lifetime value
💥 Industry-leading retention rate of 40% annually
🚀 251% annual subscription growth; 1,200+ monthly subscriptions with 55% retention after 6 months
⭐ 4.7 out of 5 stars average from 5,000+ legitimate reviewers
🌎 Zero waste warehouse, 100% solar powered manufacturing, 100% sustainable supply chain
🌱 Certified organic products with zero sugar and no artificial flavors or impurities

Management Team / Advisory Board Bios

Jim Lamancusa Founder and CEO Serial CPG & Outdoor start-up exec. Grew sales from $1M to $75M at Eco-Products as Director of Sales & Employee #3; from $7M to $22M at GoodBelly as VP Sales; and from $4M to $15M at Salewa/Dynafit as Director of Sales & Marketing., Robin Shelley Vice President of MarketingDigital marketing and e-commerce genius with 16+ years of content management experience. Achieved 4-digit growth in Cusa’s online sales. Former Head of Content Quality at Global Sources., Alan Murray Chairman of the Board, Advisor 35+ years experience running businesses from small to large including GoodBelly, Unilever and Tetrapak. Experienced M&A advisor. Board Member of 10 CPG companies., James Cali Board Member, Advisor General Partner of Next Generation Nutritional Investments, focusing on branded food & beverage, novel ingredients and food tech. Former SVP of Kellogg’s and Mondelez accountable for growth of $6B+ in sales., Jay Hirsh Board Member, Advisor Managing Partner of Breaktrail Ventures focusing on innovative CPG and Tech companies. 3x investor in Cusa Tea and Coffee. Advisor to dozens of emerging brands, heavily skilled in operations planning and inventory management., Matt Fargo Board Member, Advisor Managing Partner at Kurtz/Fargo boutique accounting firm. Formerly at PWC and started Kurtz/Fargo from the ground up, becoming Boulder’s leading accounting firm. Incredible finance/accounting expertise and cash flow management support.
Amount Raised : $1,156,080
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Security Description

A convertible security is a security that can be converted into another security, typically equity in the next round of financing.

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