We make gardening ridiculously easy

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Security Type
Technology, Agriculture, Retail, Consumer Goods & Products, Food & Bev, Food & Beverage, Financial Services
Min Investment
Middlebury, VT
Expected Close Date
April 30, 2025
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Key Deal Facts

๐Ÿš€ We've generated over $5M in Revenue, $2M in the last year alone
๐Ÿฆˆ As seen on Shark Tank, QVC and Better Homes and Gardens
๐Ÿ“ˆ The $55B gardening market is
exploding, even beyond the pandemic
๐Ÿ† Millennials make up 29% of gardener demographics and are growing rapidly
๐Ÿ‘จโ€๐ŸŒพ 78% of U.S. Households gardened in 2021 and 17M people started gardening for the first time
๐Ÿ‘ Seedsheet already has more than 50,000 enthusiastic customers

Management Team / Advisory Board Bios

Cam MacKugler FounderBattle-hardened tenacious founder and experienced consumer product developer. Former Director of Sustainability at Breadloaf, LEED-Accredited Architect, and US Ski Team Athlete., Rob Kennedy CEOExtensive experience leading teams and growing successful businesses. Former founder of several startups including 2 corporate exits. Yale University, Chris Stroud CMOPartner at Harmon Brothers, the legendary marketing firm responsible for consumer hits Squatty Potty, Poo-Pourri, and Purple Mattresses. Has overseen several billion dollars in e-commerce sales annually, Xavier Helgesen ChairmanFounder and former CEO of multiple successful startups responsible for $50M+ combined annual revenue, including Zola Electric and Betterworld Books. Oxford Business School, University of Notre Dame., Jim Feinson Board of DirectorsFormer President and CEO of Gardenerโ€™s Supply, one of the nationโ€™s largest multi-channel sellers of gardening products and accessories, Alice Li Board of DirectorsFounder and CEO of First Day Vitamins, the world's leading direct-to-consumer brand for gummy vitamins. Former Sr. Consultant at Bain & Co., Yale University, Joe Chandler Director of Operations15+ years experience leading teams, managing operations, and optimizing processes for successful businesses.
Amount Raised : $1,291,119
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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