Your Favorite Drinks and Soups, Hot When You Want

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Security Type
Non-Voting Equity
Technology, Service Businesses, Consumer Goods & Products, Food & Bev
Min Investment
Austin, TX
Offering Date
September 15, 2022
Expected Close Date
December 14, 2022
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

HeatGen has developed an on-demand, self-heating beverage packaging innovation that heats your favorite coffee, soup, tea, sake, or broth on the go with a simple twist of the bottom cap. Our technology uses a patented thermal reaction to deliver ready-to-drink beverages wherever and whenever consumers want them. We have licensed our technology and launched with two premium coffee companies: La Colombe and High Brew, and have other brands and categories in the pipeline for 2023.


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$300+ Investment
StartEngine Owner’s Bonus
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Friends and Family
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$600+ Investment
$600+ 2% bonus shares

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$2,400+ Investment
$2,400+ 5% bonus shares

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$4,800+ Investment
$4,800+ 10% bonus shares

Key Deal Facts

Consumers love the ability to heat their favorite premium ready-to-drink (RTD) beverages on demand, expanding use opportunities and meeting their active lifestyles.

Brands love HeatGen's technology because it helps them grow market share in the trillion-dollar ready-to-drink market, where premium products like coffee are growing twice as fast as the overall market (Source).

Currently launched in multiple markets and channels, first with La Colombe Coffee then High Brew Coffee. Available online and in over 100 Central Texas stores, and in all Wegman's stores.

Management Team / Advisory Board Bios

Mark Turner

CEO, President, and Director

Mark is a veteran CPG leader with experience leading, growing, and scaling numerous companies.
He also is a respected mentor and leader to several CPG start-ups. In addition to working over 40 hours a week in his roles with HeatGen, Mark also serves approximately 0 to 2 hours per week on the board of directors of SNS Technologies.

Matt Gase


Matt is currently the CUE (Chief Utility Executive) of Franklin Barbecue in Austin Texas. He has decades of CPG leadership experience, including as the CEO of Stubb's BBQ Sauces, which sold to McCormick. Currently works 0-5 hours/month for HeatGen.

Joe Canterbury


Joe is a proven leader in CPG, with experience launching Starbucks expansions into both Europe and Asia. Currently Joe works with companies as they launch and expand into China and Southeast Asia, including TopGolf. Currently works 0-5 hours/month for HeatGen.

Chris Martell

Vice President of Client Services

A member of the team since 2016, Chris is a leader in B2B business growth and a Texas MBA. Chris is responsible for client management, demand planing, and growth strategy at HeatGen.

James Gamett


Jim is the Founding and Managing Partner of Sweetwater Capital Partners, a boutique private equity secondaries firm. Currently works 0-5 hours/month for HeatGen.

Stuart Peterson


Managing General Partner and Founder of ARTIS Ventures, a San Francisco-based Tech & Bio VC. Currently works 0-5 hours/month for HeatGen.

David Steakley


Co-founder, Managing Director, Texas HALO Fund. Currently works 0-5 hours/month for HeatGen.

Walter Robb


Former Whole Foods Market Co-CEO

Danny Stepper


CEO of LA Libations, MolsonCoors beverage innovation incubator

Brian Goldberg


CPG Investor at Redbud Brands, former Chief Strategy Officer at Amplify Snack Brands (Skinny Pop), which sold to Hershey's.

Jim Tonkin


Beverage Industry veteran and investor/advisor to leading start-ups

Jason Buechel


Chief Operating Officer at Whole Foods Market. Responsible for retail and store operations for the company’s 500+ locations across the United States, Canada and the United Kingdom. Leads the company’s technology, supply chain/distribution, construction/store design and team member services (HR) functions.
Amount Raised : $15,491
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Security Description

Non-voting stock is stock that provides the shareholder very little or no vote on corporate matters.

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