-
Security Type
-
Non-Voting Equity
-
Categories
-
Technology, Service Businesses, Consumer Goods & Products, Food & Bev
-
Min Investment
-
$300
-
Offering Date
-
September 15, 2022
-
Expected Close Date
-
December 14, 2022
-
Target Raise
-
$10.00K-$1.07M
-
No. Investors
-
22
-
Security Price
-
$0.30
-
Valuation
-
$10,000,000
- Number of Employees
- 7
- Cash
- $78,660
- Revenue
- $9,634
- Short Term Debt
- $237,982
- Cost of Goods
- $65,995
- Long Term Debt
- $652,120
- Net Income
- $-1,622,848
Company Description
HeatGen has developed an on-demand, self-heating beverage packaging innovation that heats your favorite coffee, soup, tea, sake, or broth on the go with a simple twist of the bottom cap. Our technology uses a patented thermal reaction to deliver ready-to-drink beverages wherever and whenever consumers want them. We have licensed our technology and launched with two premium coffee companies: La Colombe and High Brew, and have other brands and categories in the pipeline for 2023.
Perks
Select this bonus
$300+ Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
Select this bonus
Friends and Family
Invest within the first two weeks and receive 10% bonus shares.
13
days
8
hours
18
mins
56
secs
Select this bonus
$600+ Investment
$600+ 2% bonus shares
Select this bonus
$2,400+ Investment
$2,400+ 5% bonus shares
Select this bonus
$4,800+ Investment
$4,800+ 10% bonus shares
Key Deal Facts
Consumers love the ability to heat their favorite premium ready-to-drink (RTD) beverages on demand, expanding use opportunities and meeting their active lifestyles.
Brands love HeatGen's technology because it helps them grow market share in the trillion-dollar ready-to-drink market, where premium products like coffee are growing twice as fast as the overall market (Source).
Currently launched in multiple markets and channels, first with La Colombe Coffee then High Brew Coffee. Available online and in over 100 Central Texas stores, and in all Wegman's stores.
Management Team / Advisory Board Bios
Mark Turner
CEO, President, and Director
Mark is a veteran CPG leader with experience leading, growing, and scaling numerous companies.
He also is a respected mentor and leader to several CPG start-ups. In addition to working over 40 hours a week in his roles with HeatGen, Mark also serves approximately 0 to 2 hours per week on the board of directors of SNS Technologies.
Matt Gase
Director
Matt is currently the CUE (Chief Utility Executive) of Franklin Barbecue in Austin Texas. He has decades of CPG leadership experience, including as the CEO of Stubb's BBQ Sauces, which sold to McCormick. Currently works 0-5 hours/month for HeatGen.
Joe Canterbury
Director
Joe is a proven leader in CPG, with experience launching Starbucks expansions into both Europe and Asia. Currently Joe works with companies as they launch and expand into China and Southeast Asia, including TopGolf. Currently works 0-5 hours/month for HeatGen.
Chris Martell
Vice President of Client Services
A member of the team since 2016, Chris is a leader in B2B business growth and a Texas MBA. Chris is responsible for client management, demand planing, and growth strategy at HeatGen.
James Gamett
Director
Jim is the Founding and Managing Partner of Sweetwater Capital Partners, a boutique private equity secondaries firm. Currently works 0-5 hours/month for HeatGen.
Stuart Peterson
Director
Managing General Partner and Founder of ARTIS Ventures, a San Francisco-based Tech & Bio VC. Currently works 0-5 hours/month for HeatGen.
David Steakley
Director
Co-founder, Managing Director, Texas HALO Fund. Currently works 0-5 hours/month for HeatGen.
Walter Robb
Advisor
Former Whole Foods Market Co-CEO
Danny Stepper
Advisor
CEO of LA Libations, MolsonCoors beverage innovation incubator
Brian Goldberg
Advisor
CPG Investor at Redbud Brands, former Chief Strategy Officer at Amplify Snack Brands (Skinny Pop), which sold to Hershey's.
Jim Tonkin
Advisor
Beverage Industry veteran and investor/advisor to leading start-ups
Jason Buechel
Advisor
Chief Operating Officer at Whole Foods Market. Responsible for retail and store operations for the company’s 500+ locations across the United States, Canada and the United Kingdom. Leads the company’s technology, supply chain/distribution, construction/store design and team member services (HR) functions.