Vegan Fine Foods (1)

Vegan Fine Foods (1)

All-vegan market and cafe franchise with groceries, health and beauty care, and prepared foods.

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Security Type
Convertible Note
Categories
Food & Bev
Min Investment
$8
Offering Date
July 04, 2019
Expected Close Date
October 02, 2019
Target Raise
$50.00K-$1.07M
Deal Notes

$1.00 per share

8% interest

15% discount

$25K+ pro rata right threshold

Company Description

We are an all-vegan market and cafe, with our flagship location in Fort Lauderdale, Florida. We carry over 4,000 plant-based retail products on our shelves and in our frozen & refrigerated department. We have an in-store cafe, called Vegan Fine Cafe, that offers a full menu of vegan meals, smoothies, juices, bowls, and more. We have a body shop, called Vegan Fine Body, that features the best vegan supplements, body care, facial care and cosmetics.

Perks

$250+ Get a 10% Vegan Fine Foods discount card for in-store and online purchased for one (1) year, and an official Vegan Fine Foods T-Shirt and Cap.
$500+ Get a 15% Vegan Fine Foods discount card for in-store and online purchased for one (1) year, and an official Vegan Fine Foods T-Shirt and Cap.
$1,000+ Get a 20% Vegan Fine Foods discount card for in-store and online purchased for one (1) year, and an official Vegan Fine Foods T-Shirt and Cap.
$5,000+ Get a 25% discount off of franchise fee for either a Vegan Fine Foods, Vegan Fine Cafe, or Vegan Fine Body franchise. This perk is transferable to family and friends. Also get a 10% Vegan Fine Foods discount card for in-store and online purchased for one (1) year, and an official Vegan Fine Foods T-Shirt and Cap.
$10,000+ Get a 50% discount off of franchise fee for either a Vegan Fine Foods, Vegan Fine Cafe, or Vegan Fine Body franchise. This perk is transferable to family and friends. Also get a 15% Vegan Fine Foods discount card for in-store and online purchased for one (1) year, and an official Vegan Fine Foods T-Shirt and Cap.
$20,000+ Get the franchise fee waived for a Vegan Fine Foods, Vegan Fine Cafe, or Vegan Fine Body franchise. This perk is transferable to family and friends. Also get a 20% Vegan Fine Foods discount card for in-store and online purchased for one (1) year, and an official Vegan Fine Foods T-Shirt and Cap.
$50,000+ Private VIP dinner with Dr. Steven Smith, Founder and CEO of Vegan Fine Foods, prepared by our Executive Chef in Fort Lauderdale, Florida (airfare and hotel included), plus all the perks of the $20,000 tier.
$75,000+ Private VIP dinner with Dr. Steven Smith prepared by our Executive Chef in Fort Lauderdale, Florida (airfare and hotel included), AND Dr. Smith (sought-after speaker on Strategy, Entrepreneurship and the New Vegan Economy) will come speak at one of your events or private gatherings, plus all the perks of the $20,000 tier.
$100,000+ Exclusive VIP experience with Dr. Steven Smith in South Florida (airfare and hotel included.) AND Dr. Smith will come speak at one of your events or private gatherings, AND an option to sit on the Vegan Fine Foods Advisory Board for a one-year term, plus all the perks of the $20,000 tier.

Key Deal Facts

$1.2M in revenue in first 15 months.
35K+ customers served last year.
Over 50% of our customers aren't vegan. Vegan foods have wide appeal!
Launched our own private label, with Vegan Fine Wines as first product launch in Dec. 2018.
This raise will support launching VFF franchises, an online store, expanding our private label and our in-store offerings.
Forbes and The Economist named 2019 "The Year of the Vegan."
Beyond Meat's 2019 IPO was the most successful IPO in 10 years.
Lead Investor: Scott Alter invested $200,000

Use of Proceeds

Marketing and Promoting Franchise Opportunity, Complete Implementation of Inventory Management System, Implement New ERP (Enterprise Resource Planning) System, Explore and Potentially Implement New POS system, Build an E-Commerce Platform (Web Development), Hiring (mostly on the business side, also on the technical side), Wefunder Intermediary fee

Management Team / Advisory Board Bios

Steven Smith
Founder and CEO
Creating Vegan Fine Foods, the first all-vegan market of its kind in the United States.

Scott Schotter
Chief Marketing Officer
Led marketing team that built a billion dollar global sales pipeline for a battery energy storage company

Sara Sherbondy
Chief Operating Officer
Leading a team of engineers, supply chain management and operations professionals in launching a new online cargo-shipping platform in the Middle East region....and now using those skills to help take Vegan Fine Foods to the next level.

Deal Notes

$1.00 per share

8% interest

15% discount

$25K+ pro rata right threshold

Amount Raised : $632,591
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Security Description

A convertible security is a security that can be converted into another security, typically equity in the next round of financing.

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