Management Team / Advisory Board Bios
Nicholas Croson
Licensee & CEO
Nick has been involved in the cannabis industry for over 20 years. He routinely consults on projects all over California ranging from seed to sale. Together with his brother Tony, they took a property through the licensing process on a parcel in Santa Barbara County, getting it fully licensed before selling the business. Together they founded the Sticky Icky's brand in 2009. Nick's background consists of music and film production as well as computer manufacturing.
Tony Croson
COO & Project manager
Over 20 years of cannabis experience including; cultivation, nursery and clone operations and extraction design and management. Partnering with his brother Nick they succeeded in development and sale of fully licensed parcel in Santa Barbara County. Tony started in the cannabis industry in 2002 shortly after his wife was diagnosed with MS. Founder of Sticky Icky's brand of concentrates in 2009 with his brother Nick. Tony's background spans from automotive performance/restorations and film production, to construction management and engineering extraction systems.
Jesse Zaragoza
Farm & Distribution Manager
With over 15 years of experience in cannabis business development, Jesse Zaragoza is well known for his accomplished investor talents, shareholder skills and natural leadership abilities. He is highly sought after for his consultation skills and expertise in everything from seed to the sales shelf. In 2020 Jesse successfully orchestrated and executed the acquisition of one of the largest cannabis farms in Santa Barbara County. Jesse has developed an independent distribution network and a successful manufacturing lab, all tied to an independently owned chain of dispensaries in California and Washington State.
Jose Antonio Ruiz
New Business Development & Marketing
Working with his son, Jose operated a successful family owned dispensary specializing in medical delivery serving Santa Barbara County in 2014. Making a fast name for themselves, the pair quickly became the go-to guys for vertical integration consulting and wholesale supply of cannabis products in Southern California. Together they founded Rosa Verde Medicina Fina cannabis brand. Prior to cannabis, Jose worked at Sprixx Inc. as COO, Jose worked directly with the World Health Organization to rewrite the guidelines on point-of-care hygiene products to drastically reduce infection and mortality rates around the globe. He left Sprixx in 2014 to pursue a career in cannabis.
Darian Croson
CFO
Majoring in finance and business management, Darian has several years of experience of ranch and farm management. She has been involved with her father Tony in assisting with the operation of a cannabis extraction lab since 2019.
Chris Bowyer
Compliance and security manager
With over seven years of experience providing security services to the regulated Cannabis industry in California, Colorado, and Washington, Chris believes in a comprehensive security posture that incorporates physical security, passive and active monitoring, cyber security, and developing relationships within the community at large and with law enforcement. He has worked all over California since the inception of recreational cannabis, and has been focused on Santa Barbara County in particular for the last five years. Chris is a combat veteran having served six years in the United States Marine Corps, as well as having seen combat as a special operations soldier within the Ukrainian Ministry of Defense during the ongoing Ukraine-Russia conflict.
