CrowdLustro | Making Investment Research Easy

Who We Are 🌐

• CrowdLustro provides a platform that allows investors to search, filter, and research all equity crowdfunding offerings from various FINRA-registered platforms, as well as non-fungible token offerings, real estate offerings and collectible offerings.
• CrowdLustro provides due diligence features with the purpose of eliminating the uncertainty tied to these forms of investment. CrowdLustro strives to be the go-to source for crowdsourced diligence to assist investors in their analysis of crowdfunding investment opportunities! (Note: Crowd Diligence Inc. is the proud owner of CrowdLustro, SoCapital and The Club Seat (coming soon!).  

Easily Browse Hundreds of Equity Crowdfunding Investment Opportunities 

• The volume of equity crowdfunding offerings has rapidly increased since the first campaigns launched in summer of 2016. Now with more than 60+ FINRA approved crowdfunding portals and hundreds of active offerings spread through dozens of industries, finding the investment that's right for you can be a time consuming and laborious task.
• With CrowdLustro, you're able to quickly and easily review deals using familiar Deal Cards that display the basic information of each offering without you having to click into each deal to understand the most basic terms of the investment…

Search, Sort, Filter, Track and Alert!

With our Advanced Deal Search, you have access to numerous filters which help narrow down hundreds of deals into fewer opportunities that you care to see. You can also hide deals that are not of interest to you, preventing the deals from displaying. Discover investment opportunities that meet your set criteria without having to wade through hundreds of companies that you don't truly care about. 

Crowdsourced Diligence | CrowdLustro's Contributor Program

CrowdLustro features a Contributor program, similar to platforms such as Seeking Alpha. This separate tier of users are awarded the privilege to access a Deal Reports drafting interface wherein they provide opinions and share research on investment opportunities for all users to view. Contributors can build their own personal rating and reputation on the platform!

How We Make Money 💵

• We plan to do the following: Collect fees from Test the Waters campaigns which help startups gauge investor interest before launching a real fundraise, pay per click fees/referral fees from platforms for passing on investors or issuers, paid membership fees for premium services which include data and research, fees for portfolio monitoring services which allow users to view all their investments in one place, data analytics for institutional or government entities who want data on specific industries, general advertising for companies that want exposure to investors such as financial planners or accountants, geo-targeted advertising, deal promotion fees paid by issuers, new platform promotion for newer platforms looking to expand their investor base and potential listing fees from the M&A platform introduction.

(In addition, there may be other longer-term opportunities to leverage our rating system and create model portfolios for investors)

What You Should Know 📜

• The equity crowdfunding market has begun to accelerate and there are many challenges for investors to sift through the ever-growing number of deals and platforms marketing those deals. This issue is likely to get worse as the market grows. CrowdLustro is helping investors sift through deals more efficiently through innovative, easy-to-use features. The global giving market is also exploding and covered by the SoCapital platform (which we own and have accumulated a significant social media following of over 200k). 
• In addition, the small business for-sale market is dominated by business brokers using antiquated websites to market the business. By leveraging the crowdfunding model, we can build a more modern approach to selling small businesses (The Club Seat is a platform created by the same team behind CrowdLustro that is awaiting an official launch). 
• Our CEO and Founding Investor Michael Knox is a highly experienced investor and entrepreneur with a previous exit to a public company who has the experience to build a team and who has funded this venture to date with over $200,000. Knox has deep experience as both an operator and investor. 

This chart shows the growth in Form C filings over the last few years…

Note: Form C filings grew 303% from 524 in 2017 to 1,586 in 2021 (year:year comparison). 

Known Competitors 👥

• There are several competitors who recognize this market opportunity. The largest is KingsCrowd who has raised money through crowdfunding in the past and recently raised capital in a Regulation A offering at almost 10x the valuation of this offering for Crowd Diligence Inc. We think we understand the desired user interface better and the need for crowdsourced diligence.  
• We also think that more services need to be free to build a user base and that many investors are not willing to pay for many services at this point, but that these users still bring value without paid services through the value of the data, advertising and referrals of users to platforms. We also believe we have the opportunity and nimbleness to expand rapidly into new geographic areas as well as new verticals which relate to small business, start up data and transactions.

Why Show Investment Interest? 📩

• The people matter in investing and our CEO and Founding Investor has invested over $200,000 into this business and has successfully built a legal tech business which was sold to a public company. The valuation of CrowdLustro may increase once the features that we are currently developing are launched and made available to users. 
• Other companies have raised money in this sector at far higher valuations. The capital raised will be used to fund further development of the various platforms, additional staff to work on marketing and monetization opportunities, debt service for the existing debt and for potential acquisitions of related businesses. Our CEO has committed to draw no salary from this fund raise.

Looking Ahead 🗓

• Our 5-year plan will see us aggregating all Reg CF, Reg D, and Reg A+ offerings taking place, including all international offerings. The international crowdfunding market is huge. Further, we plan to have partnerships and APIs in place with as many CF portals as possible. 
• We plan to introduce a paid membership tier of features geared towards accredited investors and services allowing Reg CF investors to monitor their portfolio of crowdfunding investments. This would include annual report tracking, single sign-on functionalities, quantitative analytics, and much more.  
• SoCapital will cover the global crowdfunding market, including donation and rewards based markets. The Club Seat (awaiting a launch) will cover the entire US small business for sale market with opportunities for entrepreneurs and business brokers to advertise on our platform while also gathering much needed small business data.

*Ready to invest in us? Click the blue “Invest Now” button at the top of this page and enter an amount ($) you'd consider investing in our company!*

• Organizing the growing amount of data in the equity crowdfunding space through an intuitive and easy to use system and our Contributor model where investors contribute to the diligence allows us to leverage the knowledge of “The Crowd”. Leveraging the power of "The Crowd” is the most interesting aspect of CrowdLustro when comparing us to our industry competitors. 
• This is the only model that makes sense long-term in this industry given the sheer number of deals (and relatively small size) happening at any one time. The quantitative analysis does not do the entire job because many of the companies have no operating history. 

Minimum Raise ($100,000)

Maximum Raise ($1,235,000)