AptDeco

The leading furniture resale marketplace for buying and selling online

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Form C
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Security Type
Convertible Note
Categories
Consumer Goods & Products, Technology, Community & Lifestyle, Other, Financial Services, Retail
Min Investment
$100
Location
New York, NY
Expected Close Date
April 30, 2025
Target Raise
$50.00K-$618.00K
No. Investors
371
Security Price
$1
Website
aptdeco.com
Number of Employees
48
Cash
$42,290
Revenue
$6,542,793
Short Term Debt
$2,592,031
Cost of Goods
$3,307,404
Long Term Debt
$12,290,978
Net Income
$-3,586,390

Key Deal Facts

$84M furniture gross merchandise volume (GMV) & $31M revenue
500K+ users & 200+ retail stores including West Elm, Pottery Barn, Article, BoConcept, Calligaris
49% profit margin & net promoter score (NPS) of 58
On track to be cash flow positive in 2024 (not guaranteed)
33M pounds of furniture diverted from landfills
Led by ex-Goldman Sachs, L’Oreal, and Amazon executives
Backed by venture investors including Y Combinator and Initialized Capital
New York Times, Good Morning America, Architectural Digest, and TechCrunch features

Management Team / Advisory Board Bios

VC-Backed
Raised $250K or more from a venture firm, Y Combinator
Raised from Y Combinator, Reham Fagiri Co-Founder & CEOProduct visionary. YC’14 alum. Ex-Goldman Sachs. Managed tech products generating billions in revenue for the firm. Built & launched software for 30K+ users & lead teams of 100+. University of Maryland Engineering BSc. University of Pennsylvania MBA., Kalam DennisCo-Founder & CROGrowth whiz. Former L’Oreal VP. Launched brands like Colossal & Falsies at Walgreens & Target to drive $400M+ in sales. Scaled classics like Maybelline Great Lash to 8M+ daily consumers. Clark Atlanta University Marketing BA., Ben Gomilla Director of OperationsOperations pro. Ex-Amazon. Launched & led the largest U.S. Amazon Fresh Fulfillment Center, managing 1000+ employees and 57M outbound units annually. Boosted ARR to $50M at Real Capital Analytics. Fordham University Economics BS. New York University MBA., Brad Pease Director of EngineeringEngineering expert. Built financial research platform for hedge fund clients managing $5B+ AUM. Achieved above industry load time for complex financial analysis tools & calculations. Rochester Institute of Technology Computer Science BSc., Jamie Hoyt-Vitale ProductBrand guru. Former creative for Rent the Runway (RTR) and StreetEasy (Zillow). Developed RTR partnerships with L'Oréal, Birchbox, Pantene, & Drybar. School of Visual Arts Graphic Design BFA.
Amount Raised : $3,539,247
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
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Management Team
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Security Description

A convertible security is a security that can be converted into another security, typically equity in the next round of financing.

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