Sila Sveta

Interactive VR & 3D media production companyOur Mission | We want to help our clients differentiate themselves in the era of digital communications, allowing them to stand out of competition through a mixture of modern art and visual technologies. Since inception Sila Sveta has successfully delivered more than 30 projects in the U.S. for Vogue, Disney, NBC, Shakira, Drake, SF Motors, Edition Hotels, etc.Our Customer | We have worked with media, entertainment,  and hospitality companies. Going forward, we will also target the public entertainment segment, which we plan to enter with our new development, Digital Zoo, a place for the whole family to see and interact with creatures from around the globe, both living and extinct, while doing less harm to nature. Our Story | Sila Sveta stands for Power of Light. Alexander Us and Alexey Rozov originally founded Sila Sveta Global*, a separate Russian company, in 2007. The Russian company later became one of the world leaders in 3D Projection Mapping and digital immersive experiences with numerous awards and major projects under the belt. In 2015, the two founders of Sila Sveta Global started Sila Sveta Inc*, a Delaware Corporation with offices in Los Angeles and later New York City, joining forces with Andrey Kostyuk to enter the North America Digital-out-of-home (DOOH) market.*Investors investing in this round will only be investing Sila Sveta Inc, not Sila Sveta Global. The two entities share multiple business assets, including branding and personnel. Sila Sveta Inc will only be taking projects in the U.S., Canada, and Mexico, while Sila Sveta Global will be taking projects outside of the above-mentioned locations.

Every investor | Sila Sveta memorabilia
$2,500+ | Two free family tickets to the opening of NYC Digital Zoo (see pp. 19-24 of the deck) and $100 merchandise coupon
$5,000+ | Four free family tickets to the opening of NYC Digital Zoo (see pp. 19-24 of the deck) and $200 merchandise coupon
$15,000+ | Free non-expiring family ticket to any Digital Zoo in the US and five free family tickets to the opening of NYC Digital Zoo (see pp. 19-24 of the deck), $500 merchandise coupon, & two invitations for an event produced by Sila Sveta Inc. following the investment round

Achieved $1.45mm in net revenue in 2018, a +30% growth from 2017.
Produced multimedia content for The Met Gala 2017, Drake’s Aubrey & the Three Migos Tour, BET Awards’ Instagram booth, J. Cole’s Forest Hill Drive Tour, Dirk Nowitzki’s retirement ceremony during Dallas Mavericks’s final regular-season home game, and Marriott and Ian Schrager’s collaboration - Time Square EDITION Hotel’s jumbotron display.
Notable clients include NBC Sport, ABC Walt Disney Studios, SF Motors, and more.
Co-founded by Alexander Us, the creative mind behind a Quarter-finalist of America's Got Talent 2016- the Sila Sveta performance group. His artwork “Sleeping Beauty” received a 4 out of 4 approval from the judges.
The creative directors behind the Sila Sveta brand received numerous awards including the Bronze Cube by ADC for the Met Gala 2017 project, Grand Prix for Interactive & Multimedia by Auto Vision, and two prizes at the recent international Visual Artist Award.

General Expenses, Content Development, New Hires, Leasing of Premises and Equipment

Andrey Kostyuk
Co-Founder, Chief Financial Officer
Born on May 13, 1972 in Moscow, Russia. Graduated as accountant and auditor in 1996. Been awarded Ph.D. on taxation in 2001. Graduated from dual Georgetown University/ESADE Business School Global Executive MBA program in 2015.Entrepreneur and investor since early 1990s. Strategist. Over 20 years in finance with more than 15 years in merchant banking and over 10 years in real estate. Focusing on angel investing, providing both money and advice to start-ups worldwide with emphasis on established offline services being digitized to differentiate and disrupt existing delivery/sales models.Andrey describes himself as Chief Boring Officer - in the company of creatives he is in charge of finance, HR, and investor relations. His background as merchant banker and investment fund manager makes him a good fit for the role.*Andrey works part-time for the Company.

Alexey Rozov
Co-Founder, Executive Producer
Alexey is the one who merges creativity with real world requirements. Producers report to him when project is being executed.He was the first CEO and investor into Sila Sveta Global, pledging $100K of his savings to purchase the first equipment and pay salaries. In 2010 he was the project manager for two first big events delivered in Moscow - mapping on TV tower and Museum of WWII.Later on Alexey produced festival work for Circle of Light festival in 2011, Philip Morris advertising tour in 2012, permanent installation in Central Children Store in Moscow in 2013.Since then he oversees each and every project Sila Sveta delivers and is a major part of each and every success the company has.*Alexey works part-time for the Company.

Alexander Us
Co-Founder, Creative Producer
Alexander is the main creative talent behind Sila Sveta's most important works. He also coordinates creative and art directors. Alexander will be the main driving force of Digital Zoo in regard to content and immersive experiences. He is a well-known and respected professional. Among his achievements (which he shares with his team) are the following awards:• Festival of Advertising and Marketing Communications “Silver Mercury”The Festival of Advertising and Marketing Communications “Silver Mercury” was founded in 2001. Since 2009, it has been an exclusive representative of The Globes Awards organized by the Marketing Agencies Association Worldwide. The Silver Mercury winner can take part in The Globes Awards and present their project on an international level including the prestigious Cannes Lions Awards.o WINNER in 2017, Gold Award, B2B Event Marketing for “AI vs YOU: Audie A5 Launch”o WINNER in 2017, Silver Award, B2C Event Marketing for “Audi A4 Space”o WINNER in 2017, Silver Award, Best Indoor Advertising Solution for “Audi A4 Space”• ADC AwardsThe ADC Awards are the oldest continuously running industry award show in the world. It celebrates the very best in advertising, digital media, graphic and publication design, packaging, motion, photography, and illustration, all with a focus on artistry and craftsmanship. o WINNER in 2017, Award of Merit, Motion/Innovation Category for “Levitation”• Global Event AwardsThe Global Event Awards, also known as Eventex Awards, recognize excellence in the field of events and have become an industry showcase of the best practices, the most original ideas, and the top innovations of today. o WINNER in 2015 for Best Product Launch 2015, Audi Q7 launch: VR movie theatre #imagineQ7• Event Marketing AwardsThe Event Marketing Awards celebrate the burgeoning business events industry across Greater China. The awards aim to recognize and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Greater China. o WINNER in 2016 for Best Use of Technology/Social Media for “All New Mercedes-Benz E-Class Long Wheelbase China Launch”• Borealis - light festival in Seattleo 2018 Jury Prize  Award for Loneliness, poetic projection mapping on the Museum of History and Industry.*Alexander works part-time for the Company.

Minimum investment: US $1,000

Target Minimum: US $650,000

Conversion discount: 15.0%

Interest rate: 5.0%

Note term: 24 months

Closing conditions: While Sila Sveta has set an overall target minimum of US $650,000 for the round, Sila Sveta must raise at least US $25,000 of that amount through the Regulation CF portion of their raise before being able to conduct a close on any investments below $20,000. For further information please refer to Sila Sveta's Form C.

Regulation CF cap: While Sila Sveta is offering up to US $1,500,000 worth of securities in its Seed, only up to US $1,070,000 of that amount may be raised through Regulation CF.

Transfer restrictions: Securities issued through Regulation CF have a one year restriction on transfer from the date of purchase (except to certain qualified parties as specified under Section 4(a)(6) of the Securities Act of 1933), after which they become freely transferable. While securities issued through Regulation D are similarly considered "restricted securities" and investors must hold their securities indefinitely unless they are registered with the SEC and qualified by state authorities, or an exemption from such registration and qualification requirements is available. Raised to date: US $77,000 US $2,000 (under Reg CF only)