Company Description
Over 2,000,000 hotel rooms in Europe remain unsold EVERY night.* Supply & Demand is drifting apart - this is where Midnightdeal comes in:
We are Europe's leading mobile-first gamified hotel marketplace where you can book a hotel at a price of your choice . Our ambition: Becoming Europe’s next booking tech unicorn!
Midnightdeal has been able to continuously scale its business throughout the most challenging times the tourism industry has ever seen. We grew our revenue every single year!
Focussing on Millennials and the GenZ, the world’s largest travel generation, Midnightdeal offers the best hotel deals, as proven by Germany's Galileo TV show!
The concept is simple: find your favourite hotel on Midnightdeal, set your desired price on our price slider, and find out at midnight if your bid has been accepted.
Can’t wait that long? You can also book your dream hotel at our, already discounted, instant book rate.
*based on research from the last 12 months.
Monetisation strategy
We have a transactional business model, meaning we take a commission from our hotel partners for each sale - typically, the commission level is 20%.
Our direct sales efforts are led by a very lean marketing strategy with a focus on social media - we are gross margin positive on our marketing spend, meaning we generate more money than we spend on marketing.
Direct sales are furthermore aided by our newsletter sendouts - more than 20% of our sales are generated through our internal communications.
In addition to our direct sales, we also have a B2B2C component accounting for roughly 25% of our overall gross revenue.*
*based on unaudited management accounts.
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Key Deal Facts
Already generated over €4m in online revenues, Beloved by travellers - 4.6*/5* on Trustpilot - 1.200+ reviews, Over 100k registered members - 40% retention rate in 6 months, Senior leading team: ex Tripadvisor, Expedia, lastminute.com
