Management Team / Advisory Board Bios
Thomas D. Kraatz
Chairman of the Board
Tom Kraatz’s career spans 35 years in management consulting, mergers & acquisitions, marketing and brand management. His experience includes executive level positions in the consulting, packaging distribution and consumer products sectors. In 1998, Kraatz acquired Senoret Group, Inc., a CP company in the lawn and garden category. Through strategic acquisitions and organic growth, the company developed and marketed several leading brands at the nation’s largest retailers. The company was sold in 2012 to a Brockway Moran portfolio company. In 2015, Kraatz formed an investment group to launch the Clear Genius® brand, a newly patented water filtration system for home use. Kraatz serves as Chairman of the Board. Tom works 20 hours per week for the Company.
Education: Masters of Business Administration, University of Missouri
Board Member; Chief Financial Officer
Dan Coffman is a business professional with over 40 years of certified public accounting experience and is the founder of Coffman and Company, P.C. During his accounting career, Dan also invested in a variety of highly successful businesses that include a sanitary landfill, a title insurance company, and a nationally known manufacturing company producing products under the brand names TERRO and Sweeney's. In 2004, Dan and a group of individuals introduced a new chartered bank known as Sterling Bank, for which Dan has served as a Board Director since its inception. Dan recently invested in a hotel portfolio and is widely sought and respected for his business acumen. Dan works 20 hours per week with the Company.
Education: Dan is a member of the American Institute and Missouri Society of Certified Public Accountants and holds a Bachelor of Science degree in Accounting from Missouri State University.
Roy G. Mayo
Founder and Advisor to the Board
Roy is the inventor of Clear Genius®. From concept to final creation he developed a solid line of product offerings and managed the startup business into a successful e-commerce and brick-and-mortar model utilizing a cost per acquisition marketing approach with a targeted customer lifetime value. He has been integral to the growth and success of numerous consumer brands including Terro, Sweeney’s and Shultz Company (now part of Spectrum Brands). Roy works 10 hours a week for the Company.
Education: Business, Mathematics and Computer Science, Purdue University and the University of Missouri.
Harry R. Kraatz
Director; Chief Executive Officer
Harry has held various positions including Vice Chairman of the Board of Commercial Bank of San Francisco (NASD/CBSF) and Chief Executive Officer of Finet Holdings Corporation, a national mortgage brokerage firm.(NASD/FNET). He was President of Swensen’s Ice Cream Company (NASD/SWEN) which he grew from 30 stores to over 400 stores in 40 states and 14 countries. In 1998 he served as Vice-Chairman of the Board, Chief Executive Officer, and President of ACA JOE International (NASD: ACAJ). Harry has also served as a court appointed “Responsible Party” for numerous bankruptcy cases and was appointed by the United States Bankruptcy Court as Liquidating Trustee for Redsky Interactive, Inc.
Harry works full time with the Company.
Education: SMSU, Bachelor of Science- Marketing.
Shelly is an accomplished marketing and product development specialist with expertise in creating, building and driving all aspects of marketing, product development and branding. Recognized as a proactive, creative, partner with keen insight while focused on the Company’s objectives and ROI. Her experience spans a broad array of industries, working with exceptional companies and extraordinary people. She has created remarkable products and programs that not only align with the customer’s needs but also generate new untapped demand and revenue. Shelly works closely with stakeholders to set current and long-term goals for the Company, designs and reviews the marketing budget and manage internal teams and contractors. Skilled at analyzing data she is able to identify challenges and opportunities for growth. She has worked with notable companies including Levi Strauss & Co, Circle TPR, VSP, National Positions Internet Marketing, State Farm, Macy’s, Silicon Valley Sports & Entertainment, and Federated Department Stores. Shelly works full time with the Company.
Education: UC Berkeley Extension - Advanced Certificate, Social Media Marketing
University of California, Berkeley, B.S., Business Administration and Marketing
Jeffrey is an entrepreneur and consultant in the chemical industry with over fifteen years of experience in business development, engineering and global marketing across the water treatment, pharmaceutical, biotechnology and chemical process sectors. He began his career at one of the world’s largest ion exchange resin manufacturers where he held several positions that ranged from product growth to global marketing initiatives focused on pharmaceuticals and specialty applications. From there, he went on to start several companies in the water treatment space, many of which were acquired or merged into larger organizations. He then began consulting for the world’s largest coconut shell carbon manufacturer where he focused on supporting and growing their ion exchange resin division while facilitating cross-selling efforts with activated carbon products.
Education: University of the Sciences in Philadelphia, Pharmaceutical Business, Pharmaceutics, Minor in Marketing and Business
Chief Technology Advisor
Michael brings 35 + years of experience leading a multi-discipline team of chemists and engineers in developing and commercializing water treatment systems. Mr. Kelly has broad experience in drinking water, wastewater and chemical process markets. The past 20 years Mr. Kelly has focused on technologies for removing contaminants from drinking water and industrial wastewater. He is the inventor of eight patents and is published in industry periodicals. Michael works 10 hours per week for the Company.
Education: Arizona State University, BA Chemistry/Physics
Professional Organizations: American Chemical Society, The Minerals, Metals & Materials Society, American Institute of Chemical Engineers
Caroline is the Operations Manager and a product management specialist with 15 years of experience in product management, new product development, and operations. Caroline currently oversees all inventory management, and website and telephone customer interface. In addition, she is integral to the development and implementation of product marketing strategies, advertising campaigns, sales promotions, tradeshows, and cultivating relationships with all retailer buyers. Caroline holds a B.S. in Management with an emphasis in Marketing. Caroline works full time with the Company.
Beth has more than 10 years experience of customer satisfaction and inside sales. She is our go-to person in all areas of customer service and assists with our accounting and manufacturing requirements. Beth works approximately 15 hours per week for the Company.