Lustro Comments

Discuss this Deal with other Investors


Where Champions Are Made

Claim My Business
Security Type
Common Stock
Min Investment
Offering Date
August 03, 2023
Expected Close Date
November 03, 2023
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Sentinels is an esports company that has demonstrated impressive growth and success in the North American market. Sentinels is a premier esports organization building champion-caliber esports teams and a massive, enthusiastic fanbase. It has grown to become a dominant voice of esports across all social media platforms, with millions of total followers and counting. It is home to some of the most talented and popular video game players in the world.

The company has good market traction. The company generates revenue through five primary channels: merchandise, sponsorships, team share of digital goods, participation payments from game publishers, and team share of prize money. The company’s mission is to become the top esports brand in the U.S. and it is now preparing to scale by increasing the size of its star-studded player roster, increasing its staff, developing its fan club and merchandise revenue streams, expanding its content, and building new ways to monetize the operation.

The global esports audience has grown to 540 million viewers as of 2023. The global esports market is valued at $1.72B as of 2023 and is expected to reach $5.5B by 2029 at a CAGR of 21% according to Global News Wire. Factors such as the increasing popularity of video games, the rise of esports tournaments and leagues, and the growing investment in esports infrastructure and technology are driving the market growth. 

The company’s brand strategy and direct engagement with fans have earned it a community of 942K Twitter followers. Sentinels has built a legacy of championship-caliber rosters with consistent results while maintaining its stature as a popular esports brand in North America. Revenue for fiscal year 2021 was $1.49M compared to $2.43M in fiscal year 2022. Revenue increased by 63% due to a dramatic increase in the sale of Sentinels merchandise featuring the Company’s brand, players, and content creators. In addition, there was an increase in the number of sponsors and revenue from sponsorship. Sentinels added more followers between January 2021 and June 2023 than any other Esports company in North America adding 539k subscribers on YouTube and 834k followers on Twitter. Sentinels added 50% more YouTube Subscribers compared to the next closest competitor (100 Thieves) and 61% more Twitter followers than the next closest competitor (FaZe) during the period.

Use of Proceeds

The company will use the proceeds for player and content creator salaries, content creation, inventory, and StartEngine platform fees.

Management Team / Advisory Board Bios

The management team is phenomenal with members having expertise in product development, marketing, and growing businesses.

Robert Moore, Chief Executive Officer, Chief Financial Officer, Director
Prior to joining Sentinels, Robert has served as the CEO of P1 Esports LLC from 2018 to now. From 2005 to 2016, Moore was at Paramount Pictures serving as Vice Chairman, and was responsible for all areas of global marketing and distribution. He also spent 13 years with Walt Disney Studios including time as CFO of the Studio. He has overseen all areas of Sentinels, seeking to connect fans with winning esports teams and engaging content. 

Eric Anmin Ma, Chief Operating Officer, Secretary
Eric Anmin Ma is the COO of Sentinels and one of the founding members of the original Phoenix1 Organization. In the last 7 years, Eric led the competitive esports operations at Phoenix1/Sentinels, developed and managed talent and staff in multiple esports titles including League of Legends, Overwatch (LA Gladiators), Fornite, Halo Infinite, Valorant, and Wild Rift. 

James Riley Jamison, Chief Marketing Officer
Riley is a creative powerhouse across esports marketing globally. He has led Sentinels to be one of the most popular esports teams globally and spearheaded the marketing drive that brought the Sentinels Valorant team into partnership with RIOT games and beyond.

Sean Meiliunas, Vice President of Content
Sean Meiliunas is currently Vice President of Content where he oversees Sentinels' content strategy and manages the company's thriving video production team. Sean joined Sentinels in 2018 as a video editor. Sean started in Esports marketing with a role as "Content Producer" at theScore Inc. in Toronto, Canada. After substantial success building theScore esports channels, Sean moved to Los Angeles, California to work for the popular esports app & content channel: "Blitz Esports".

Valuation Notes

The company has valued itself at $30.09M pre-money. The company appears to be overvalued despite an attractive product, product market, and excellent management.

Amount Raised : $182,633
Reveal the Score by Voting
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.

Security Description

Common stock is a security that represents ownership in a corporation.

Research Reports

No reports have been submitted

Become a Reporter