Industry:
General

Security Type:
Preferred
Preferred securities are a type of investment that generally offer higher yields than traditional fixed.

Equity Opportunity

Date Filed:
October 04, 2019

Date Expires:
January 02, 2020

Valuation:
$1.8M

Platform:
Wefunder

Use of Proceeds

Marketing/Advertising, Hiring, Wefunder Intermediary Fees

Management

Jennifer Piette
Founder/CEO
- Built Narrative Food, from scratch, with zero outside investment - Home-delivered $3.5m of local food from small-scale growers and makers - Committed to a regional, regenerative agricultural system - Maintained B Corp certification since 2013

Bethany Evy Marie Harris Yarde
Creative Director
Background in the local food system includes work with food recovery organizations, food styling and farmers market buying for restaurants.

Shannon Crossman
Marketing
Over 10 years of experience driving strategic marking plans to build best-in-class brands and producing branded events.

Deal Structure

$2.00 per share

Deal Perks

• $250+ for Duet of Pantry Favorites: - A jar of jam made in collaboration with Margaret Greenwood Jams. (Masumoto Suncrest Peach flavor while supplies last) - A specially chosen bottle of cold pressed virgin Olive Oil from Sabrina of Shearrock Farm.
• $500+ Trio of Pantry Favorites: - A jar of jam made in collaboration with Margaret Greenwood Jams. (Masumoto Suncrest Peach flavor while supplies last) - A jar of single origin fair trade turmeric from Sana of Diaspora C. - A box of Kokuho Rose Rice from Robin of Koda Farm. - A specially chosen bottle of cold pressed virgin Olive Oil from Sabrina of Shearrock Farm.
• $1,000+ Mouth-Watering Box of Pantry Goodies - A jar of jam made in collaboration with Margaret Greenwood Jams. (Masumoto Suncrest Peach flavor while supplies last) - A bottle of wild sage Jalama honey from Erin Pata of Butterbean Studio. - A bag of hand-crafted granola from Sarah Lang of Bearclaw Granola. - A bag of fresh-roasted fair trade, organic coffee from Joan Leclerc of Earthbean Coffee. - A jar of single origin fair trade turmeric from Sana of Diaspora C. - A box of Kokuho Rose Rice from Robin of Koda Farm. - A specially chosen bottle of cold pressed virgin Olive Oil from Sabrina of Shearrock Farm.
• $2,500+ Deluxe Box of Pantry Yummies - A jar of jam made in collaboration with Margaret Greenwood Jams. (Masumoto Suncrest Peach flavor while supplies last) - A bottle of wild sage Jalama honey from Erin Pata of Butterbean Studio. - A bag of hand-crafted granola from Sarah Lang of Bearclaw Granola. - A jar of single origin fair trade turmeric from Sana of Diaspora C. - A box of Kokuho Rose Rice from Robin of Koda Farm. - A bag of organic pasta from Leah Ferrazini of Semolina Pasta. - A bag of fresh-roasted fair trade, organic coffee from Joan Leclerc of Earthbean Coffee. - A specially chosen bottle of cold pressed virgin Olive Oil from Sabrina of Shearrock Farm. - A bottle of bio-dynamic cold-pressed avocado oil from Molly Chester of Apricot Lane Farm (featured in the film "The Biggest Little Farm). - A hand-made ceramic from Colleen Hennessey of Colleen Hennessey Clayworks.
• $5,000+ YOUR CHOICE: OPTION 1: We will create a Narrative Provisions Box inspired by your own family heritage or memories, or a theme of your choice! OPTION 2: A SUPER DELUXE BOX OF PANTRY FAVORITES: - 2 jars of jam made in collaboration with Margaret Greenwood Jams. (Masumoto Suncrest Peach flavor while supplies last) - A bottle of wild sage Jalama honey from Erin Pata of Butterbean Studio. - 2 bags of hand-crafted granola from Sarah Lang of Bearclaw Granola (2 different flavors). - A jar of single origin fair trade turmeric from Sana of Diaspora C. - A box of Kokuho Rose Rice from Robin of Koda Farm. - 2 different bags of organic pasta from Leah Ferrazini of Semolina Pasta. - A bag of fresh-roasted fair trade, organic coffee from Joan Leclerc of Earthbean Coffee. - A specially chosen bottle of cold pressed virgin Olive Oil from Sabrina of Shearrock Farm. - A bottle of bio-dynamic cold-pressed avocado oil from Molly Chester of Apricot Lane Farm (featured in the film "The Biggest Little Farm). - A set of napkins from Lindsay Medoff of Suay Sewshop "Know your Farmer, know your Sewer" - A hand-made ceramic from Colleen Hennessey of Colleen Hennessey Clayworks.
• $10,000+ YOUR CHOICE: OPTION 1: We will create a Narrative Provisions Box inspired by your own family heritage or memories, or a theme of your choice! AND a personal chef will visit your home to prepare it for you (SoCal residents only). OPTION 2: A SUPER AMAZING DELUXE BOX OF PANTRY FAVORITES: - 2 jars of jam made in collaboration with Margaret Greenwood Jams. (Masumoto Suncrest Peach flavor while supplies last) - A bottle of wild sage Jalama honey from Erin Pata of Butterbean Studio. - 2 bags of hand-crafted granola from Sarah Lang of Bearclaw Granola (2 different flavors). - A jar of single origin fair trade turmeric from Sana of Diaspora C. - A box of Kokuho Rose Rice from Robin of Koda Farm - 2 different bags of organic pasta from Leah Ferrazini of Semolina Pasta. - A bag of fresh-roasted fair trade, organic coffee from Joan Leclerc of Earthbean Coffee. - A specially chosen bottle of cold pressed virgin Olive Oil from Sabrina of Shearrock Farm. - A bottle of bio-dynamic cold-pressed avocado oil from Molly Chester of Apricot Lane Farm (featured in the film "The Biggest Little Farm). - 2 bottles of organic CA wine from Amy Atwood of Amy Atwood Selections (CA participants ONLY!) - A set of napkins & table cloth from Lindsay Medoff of Suay Sewshop -- "Know your Farmer, know your Sewer" - A set of ceramics from Colleen Hennessey of Colleen Hennessey Clayworks.

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Key Deal Facts

• Earned over $3.5M in revenue since 2010.
• Delivered over 33,000 orders to more than 3,000 customers across 1,000 zip codes in Southern California.
• We have long-standing relationships with over 100 organic growers and small-scale food makers in Southern California.
• Close-knit customer base, including many LA influencers.
• Annual sales totaled $510K in 2018, with the vast majority of our customers on recurring weekly or bi-weekly orders — repeat customers!
• $0 marketing budget. All results to date achieved by word of mouth and organic google search.
• Certified B Corp, where people, planet and profits all matter.

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