⚡everydae⚡

Tutoring Industry Veterans Build Digital Tutor: Makes Learning Bite-size and Fun

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Security Type
Debt
Categories
Technology, Financial Services, Community & Lifestyle, Art & Collectibles
Min Investment
$250
Location
Los Angeles, CA
Offering Date
January 26, 2020
Expected Close Date
April 30, 2022
Target Raise
$200.00K-$1.07M
No. Investors
1
Security Price
$1
Deal Notes

$1.00 per share

$100K+pro rata right threshold

Website
everydae.com
Number of Employees
6
Cash
$728
Revenue
$28,322
Short Term Debt
$5,221
Cost of Goods
$1,352
Long Term Debt
$137,800
Net Income
$-1,255,835

Company Description

Everydae redefines how students realize their academic potential. Students ace their classes and prepare for college by completing fun 10-minute challenges that can adapt based on their individual needs and goals. It's a game changer for families who want their kids to succeed but don't want to waste money on expensive private tutors or low-quality apps.

Perks

$200+ 1 subscription to Everydae donated to a student in need via our nonprofit partners.
$500+ 5 subscriptions to Everydae donated to students in need via our nonprofit partners.
$1,000+ 15 subscriptions to Everydae donated to students in need via our nonprofit partners.
$5,000+ Invitation to the Everydae launch party and/or group video chat with the founders.
$10,000+ Your name or business memorialized in an SAT or Extra Credit question within the Everydae app.
$25,000+ Your profile as an Impact Angel featured on our website.
$50,000+ A grant of 500 subscriptions donated to our nonprofit partner/s in your name. e.g., The Marc Feder Everydae Access Award.
$100,000+ Voting rights and an invitation to join Everydae's informal advisory board (provide input on product planning, roadmap, etc.
$250,000+ Invitation to Everydae's annual planning and growth summit and private dinner with the Everydae founders.

Key Deal Facts

?Edtech veterans with previous acquisitions: built and sold Veritas Prep the world's largest privately owned test prep company.
?️Innovative, proprietary tech: developing algorithms that personalize content and predict student outcomes.
?CEO was named a Top 36 Most Creative Women by Business Insider.
?Creating a new category: “Smart Tutoring" ($70B TAM).
?Team has 20,000+ hours of tutor-training and curriculum development experience.
?64% avg. week-over-week registered user growth.
?Large untapped market, hungry for a solution.
⚡Built team and product with $0 outside funding.

Use of Proceeds

If $200,000 is raised:

15% marketing expenses, 7.5% Wefunder fees, 15% course content creation, 40% product/engineering costs, 22.5% G&A (rent, legal, etc).

If $1,070,000 is raised:

15% marketing expenses (includes hiring sales-person for institutional bulk sales), 7.5% Wefunder fees, 15% course content creation (includes hiring freelance tutors to speed up content creation), 40% product/engineering costs, 22.5% G&A (rent, legal, etc).

Management Team / Advisory Board Bios

Christine Outram
Chief Executive Officer
Award winning entrepreneur. Invented The Copenhagen Wheel, a TIME Magazine Best Invention. Formerly Chief Product Officer at Veritas Prep. Built the adaptive study app ORION. Named Top 36 Most Creative Women (Business Insider) and Top 100 IOT thinker

Chad Troutwine
Chairman
Serial founder. Built and sold Veritas Prep - the world's largest privately owned test prep and admissions consulting company. Also, co-founded Codesmith, a premier coding academy and Spectrum Station Pre-schools. Degrees from Harvard and Yale.

Laura Hubbard
Director of Academics
10,000+ hours of tutoring and tutor-training experience. Previously the Director of Academics for the adaptive learning product ORION. Directed curriculum creation at AJ Tutoring. Previously course writer at Chegg and manager at The Princeton Review.

Deal Notes

$1.00 per share

$100K+pro rata right threshold

Amount Raised : $759,879
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Security Description

Debt is something, usually money, borrowed by one party from another. Debt is used by many corporations and individuals to make large purchases that they could not afford under normal circumstances. A debt arrangement gives the borrowing party permission to borrow money under the condition that it is to be paid back at a later date, usually with interest.

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