Sunstate Laboratories (1)

Sunstate Laboratories (1)

DAZZ Cleaning Tablets – Save Money, Plastic, and the Earth

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Security Type
Preferred Stock
Categories
Other
Min Investment
$5
Offering Date
February 21, 2020
Expected Close Date
May 21, 2020
Target Raise
$100.00K-$1.07M
Deal Notes

$5.00 per share

25K+ pro rata right threshold

Valuation
$5,000,000

Company Description

We develop sustainable cleaning products in effervescent tablet form. Now consumers can make their own cleaner at home using plain tap water and the same bottle over-and-over again. DAZZ ends the use-and-discard cycle associated with traditional ready to use cleaners, and by eliminating the bottle & water, DAZZ has created a cleaning product that can easily be mailed; opening up a world of opportunity for direct to consumer / eCommerce sales.

Perks

$250+ A starter kit of their choice (Window and Glass, All Purpose, or Bathroom)
$500+ A Whole House Starter Kit
$1,000+ A Whole House Starter Kit and a Whole House Refill Pack - Enough cleaner to typically last 1 year.
$10,000+ A Whole House Starter Kit and a Whole House Refill Pack - Enough cleaner to typically last 1 year. Plus, 2 free Whole House Refill packs each year until the company exits.
$25,000+ A Whole House Starter Kit and a Whole House Refill Pack - Enough cleaner to typically last 1 year. Plus, 2 free Whole House Refill packs each year until the company exits. Plus, an afternoon with the founder, including lunch, a tour of SunState Labs manufacturing facility, and a scenic hike in the Rockies (transportation and lodging not included).

Key Deal Facts

Disruptive new consumer brand that is changing the household cleaner industry.
Strong team of seasoned professionals driven to build a successful, non-concessionary impact company.
We believe we have a clear exit strategy in 3-5 years.
Support a creative new eco-brand that has a direct and measurable environmental impact.
Proof of Concept - sold 12,000 units in <11 minutes on the Home Shopping Network (U.S. home shopping channel).
Award-winning products. Received the Global Innovation Award from the IHH Assoc, and an Addy award for our brand and packaging.
Our Founder has 30+ years of industry experience.
Lead Investor: committed $0

Use of Proceeds

If $100,003 is raised:

40% toward operational expenses (Rent, Insurance, utilities, staffing and payroll, supplies and materials, etc.) , 25% for digital marketing campaign, 15% for new manufacturing equipment, 6% for new compostable retail packaging, 7.5% for website refresh,  6.5% towards Wefunder fees

If $1,069,998 is raised:

50% Advertising & Marketing, 26% toward operational expenses (Rent, Insurance, utilities, staffing and payroll, supplies and materials, etc.), 12.5% toward hiring, 6.5% toward Wefunder fees, 5% manufacturing & product development, 

Management Team / Advisory Board Bios

David Shahan
Founder / CEO
30 year veteran in cleaning chemical industries (Jan/San and dry cleaning). Experienced executive with proven track record. Award winning product developer (Global Innovation Award). Record setting pitch-man for debut show on Home Shopping Network.

Randall Hartman
Director of Marketing
Randall is talented web strategist and digital marketing manager. He's worked with prestigious accounts spanning multiple industries including, RE/MAX, Boppy, GolfTec, Frontier Airlines, Graebel Van Lines, Arista Networks, and many others.

Curtis Elliot
Brand & Design Manager - Fractional
Curtis is the creative lead behind all design elements of the DAZZ brand, retail packaging, web site, and marketing collateral. His work with DAZZ earned him an Addy award in retail packaging.

Deal Notes

$5.00 per share

25K+ pro rata right threshold

Amount Raised : $1,069,998
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Security Description

Preferred securities are a type of investment that generally offers some sort of preferred treatment through a dividend or preferred treatment in a liquidation.

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