If $100,003 is raised:
40% toward operational expenses (Rent, Insurance, utilities, staffing and payroll, supplies and materials, etc.) , 25% for digital marketing campaign, 15% for new manufacturing equipment, 6% for new compostable retail packaging, 7.5% for website refresh, 6.5% towards Wefunder fees
If $1,069,998 is raised:
50% Advertising & Marketing, 26% toward operational expenses (Rent, Insurance, utilities, staffing and payroll, supplies and materials, etc.), 12.5% toward hiring, 6.5% toward Wefunder fees, 5% manufacturing & product development,