UCapture

Offset your carbon footprint, for free, when you shop

Security Type: Crowd Note
Min Investment: $1,000
Location: New York City, NY
Offering Date: March 06, 2020
Expected Close Date: July 03, 2020
Target Raise: $200.00K-$750.00K
Deal Notes: Round type: Seed Round size: US $750,000 Minimum investment: US $1,000 Target Minimum: US $200,000 Raised to date: US $77,655 US $0 (under Reg CF only) Security Type: Crowd Note Conversion discount: 20.0% Interest rate: 5.0% Note term: 36 months

Company Description

UCapture is a green-tech platform that harnesses the power of consumers to combat climate change by getting companies to offset the carbon footprint of users' shopping, at no extra cost, creating a win-win-win for consumers, companies and the planet.

Key Deal Facts

Produced >150% YoY revenue growth by adding over 20,000 new affiliate marketing partners and increasing new revenue generating users by over 279% (unaudited)
Internet browser extension has already generated over $14.00, on average, of lifetime revenue per user that has completed at least one transaction
Acquiring users at a low cost (presently ~$1 each) through referrals from users and sustainability professionals implementing our technology at their institution
Contracted by EnergyAustralia to deliver a white-label version of our technology to their customers beginning with 30,000, with expected revenue of $100,000 in 2020
Selected for the Bankia FinTech accelerator program (Feb-Jun 2020), where we’ll work with the Spanish bank on extending UCapture’s business model to various payments technologies

Use of Proceeds

Mobile Browser: 22%

Grass-Roots Marketing: 22%

Operating Expenses: 7%

Extension & Website: 7%

Card Linked Service: 22%

Institutional Sales Manager: 11%

Management Team / Advisory Board Bios

Avery Michaelson
Founder & CEO
An entrepreneur who started his career working in investment banking, Avery is passionate about implementing market-based solutions to address some of the world’s biggest challenges.His background in finance and institutional sales compliment his high-energy leadership approach and conviction that UCapture is the system-change the world needs to solve the climate crisis.Avery graduated Magna Cum Laude from the Wharton School at The University of Pennsylvania, and is a frequent speaker at environmental and financial conferences.

Mark Siadat
Founder & CTO
Mark Siadat is a full-stack software developer who has worked at both start-ups and large enterprises.His ability to develop all of the technologies UCapture is pursuing and proficiency in managing remote teams of resources provides a cost-efficient way to develop multiple world-class services.Mark worked at Tipsy during its pre-acquisition phase and then at a well-regarded technology development company after graduating with a BS in Mathematics from Arizona State University.

Deal Notes

Round type: Seed Round size: US $750,000 Minimum investment: US $1,000 Target Minimum: US $200,000 Raised to date: US $77,655 US $0 (under Reg CF only) Security Type: Crowd Note Conversion discount: 20.0% Interest rate: 5.0% Note term: 36 months

Amount Raised : $153,233

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Security Description

A Crowd Note modifies the typical convertible note so that the crowd does not automatically convert to equity shareholders on the next financing and remain off the issuer’s capitalization table, but the crowd will still participate in any exit as if they had converted to equity. If there is no future financing, the holders of the Crowd Note still have upside, but could miss out significantly.

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