Lustro Comments

Discuss this Deal with other Investors

Join the Conversation

SuperMush

Superfood mushroom supplements, streetwear & media. Lifestyle brand inspired by the 60s & 70s.

Print
Claim My Business
Form C
View on Wefunder
Security Type
CAFES
Categories
Retail, Consumer Goods & Products, Food & Bev, Technology, Financial Services, Other, Food & Beverage
Min Investment
$100
Location
Venice, CA
Expected Close Date
April 29, 2024
Target Raise
$50.00K-$1.24M
No. Investors
268
Security Price
$1
Website
supermush.com
Number of Employees
4
Cash
$46,631
Revenue
$1,135,797
Short Term Debt
$170,931
Cost of Goods
$361,080
Long Term Debt
$2,659,970
Net Income
$-1,648,437

Key Deal Facts

Projected profitability in 2024 (not guaranteed) with industry leading 60%+ gross margins $1.5M revenue in the first 14 months & 55K superfood supplements sold 300K+ following across online communities, 2M weekly impressions, & 120K email / sms subscribers One of the fastest growing consumer brands on TikTok with 16M+ views Backed by Vibrant VC, Humans VC, Mystic VC & founders from Hu Kitchen, LMNT, Zumba & Thrive Market Loved by: Rolling Stone, Forbes, Bloomberg, Parade and more

Management Team / Advisory Board Bios

Alli Schaper CEO and Co-founder2x founder, co-founder of Microdosing Collective nonprofit, former-consultant at EY. Work featured in Forbes, National Geographic, Well+Good, Rolling Stone, Goop, Bloomberg and more. CPA & MS from UT Austin. Podcast host, speaker, event producer, Brian Friedman CPO and Co-founder2x founder/author, 1 exit. Previously built Loopd: IMEX Global Event Technology Startup of the Year, selected as San Francisco's #1 Enterprise & Smart Data startup by SXSW Accelerator, and one of the top Internet of Things startups by Cebit CODE_n

Amount Raised : $1,076,207
Reveal the Score by Voting
＿
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
ⓘ
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
ⓘ
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
ⓘ
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
ⓘ
The value of the company compared to similar companies raising money from investors.
Valuation

Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

Research Reports

No reports have been submitted

Become a Reporter
Read Our Research Disclaimer

0 Comments

Post Comment