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The Training App for Restaurants

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Security Type
Convertible Note
Technology, Financial Services, Other
Min Investment
Los Angeles, CA
Expected Close Date
April 29, 2024
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Yelli is a restaurant training app with over 1,000 active daily users in the United States, Canada, and Europe. It is a highly collaborative training application utilized in the restaurant industry to improve the lives of servers, bartenders, wait staff, and managers by simplifying and modernizing training and communication in restaurants. This app provides organized, easy-to-use training materials, custom learning, and testing which is designed to improve overall guest experience and staff skills. Yelli provides a tech-based training tool in a way that offers significant value at a truly affordable price. It also offers a hands-on implementation service, which is optional but highly popular.

Yelli is a web and mobile application for restaurants to use. Restaurants create their account and add all their training information including menu details, uniform guidelines, steps of service, and any other specific company information that they need their team to know. From there, Yelli automatically generates tests and training plans for their team members to complete. Managers can track the training of their team members in real-time. The company runs a subscription-based platform. Each subscription is valid for one physical location. It offers monthly pricing of $79 and yearly pricing of $850. The optional premium and highly popular setup service is priced at $599.

This product is fairly unique with considerable market traction. The market for Yelli includes any and all restaurants, bars, and similar companies worldwide. The total market opportunity of $541M annually from 928,041 restaurants which includes only officially English-speaking countries. After extensive user feedback and customer research, the company plans to provide a 2.0 version of its app with even more useful features. It plans for significant market expansion in 2024/25 with its translation features to enable access for multiple language users. Translation features are expected in June of 2024 which is expected to expand its total addressable market 3-5x over current numbers.

The company has proven traction in a wide range of restaurant types with 800+ active users. It is one of the top restaurant training apps on Apple and Google Play stores. Considering that the market isn’t already saturated with restaurant training platforms, Yelli can grow to expand its marketability. For the period ended December 31, 2022, the Company had revenues of $26,319 compared to the year ended December 31, 2021, when it had revenues of $76.

Key Deal Facts

Web and mobile platform used by restaurants for increased training efficiency and cost savings. Currently in use by 50+ restaurants & over 800 team members in the US, Canada and Europe. One of the top restaurant training apps on the Apple and Google stores with an excellent ranking. Extensive market research and client case studies continue to influence product development. Technical design for version 2.0 with expanded features based on client feedback completed. Capital raise to complete version 2.0, onboard 50+ confirmed new clients and scale the company.

Use of Proceeds

The company plans to use the proceeds for product development, operations, marketing, and Wefunder platform fees.

Management Team / Advisory Board Bios

This company has a strong, experienced, and extensive management team.

Danielle Casilio, Founder / CEO / CTO
Danielle leads a strong, lean, and skilled team with over 30 years of experience. She manages product development, sales, and operations. She has worked as a waitress, lead server, and training manager at diners, family restaurants, and other fine dining places. She is uniquely qualified because of her experience in the restaurant industry combined with her entrepreneurial spirit. This is her first startup and she works full time with the company.

Nate Johnston, Lead Developer
Nate has over 10 years of experience in graphic design, and web/mobile app design. He is the lead UI/UX designer and developer for both the web and mobile apps.

Zach Zanger, Website Developer
Zach has over 10 years of experience with website development and SEO marketing. He is extremely skilled at creating B2B product websites and creating organic SEO traction. He handles Yelli's website, blog, SEO efforts, and other digital marketing campaigns.
The company also has a board of three advisors with extensive business, marketing, and technical experience. These three advisors are experienced in the fields of digital entertainment, business ownership, and startup management.

Valuation Notes

The company is offering convertible notes with a $3M valuation cap, 20% discount, and 6% interest.
Amount Raised : $76,100
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Management Team
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Security Description

A convertible security is a security that can be converted into another security, typically equity in the next round of financing.

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