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Categories
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Other, Alcohol, Health & Fitness, Hospitality
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Min Investment
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$100
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No. Investors
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66
Key Deal Facts
☂️Over $12k in sales Q1'23 from pop up events and ecomm
Q2'23 launching wildly anticipated permanent pop up location, called Umbrella in the Garden
✨nearly 50% of adults are moderating drinking. Primary reasons: health, wellness, shifting interests
Raleigh market is hot! A top location to live in the US, and one of the fastest growing cities
🥃Explosive growth in the NA Spirits category: 88% increase '22 over '21 (and 113% '21 over '20!)
15x non-alcoholic launches tested in 2021 vs 2020 to meet evolving sober curious market needs
260% increase in non-alcoholic (NA) drink market 2018 to 2022 to $414m
Management Team / Advisory Board Bios
Meg Paradise Founder12 years at Whole Foods Market in multiple operational roles. Most recently Sr. Project manager for global retail food safety team.
Mama of two young active boys - prompted personal journey to quit drinking and start living more fully, Victoria Gehlmeyer Creative Menu DeveloperTorie is a clinical herbalist, mixologist, and holistic health maven. She brings herbalism into daily life in a colorful & lighthearted way. Her background in hospitality and wellness has brought a creative and innovative approach to the our menu., Micah Beachy Social Media ManagerMicah is our social media bestie. She plans the content calendar and strategy, but more importantly showcases Umbrella's events in a way that makes you feel like you were there (or want to be!)